Call for Speakers Guidelines
MARCOM seeks passionate marketing and communications professionals with excellent delivery skills.
MARCOM is a chance for others to learn from your experience – to find out what works and what doesn’t. If you have innovative ideas and best practices you’d like to share, this is your opportunity. For a speaker’s role at MARCOM‘s 12th Annual Forum on June 9–11, 2010, review the topics and guidelines below or suggest an idea of your own and submit a proposal to us.
Deadline for Abstracts: December 15, 2009
To make a submission, complete the MARCOM 2010 Speaker Proposal Abstract (in Microsoft Word format) and submit it via email to Claire Mills at clairem@coltermangroup.com. If you have questions, please call 613-731-9851, ext. 20.
Preliminary Topics of relevance to the 2010 conference include:
- Social Marketing (e.g. Environmental, Health, Active Living campaigns)
- Municipal Marketing (Products or Services, Tourism Marketing etc.)
- Writing for the many mediums (Website, Twitter, Email, Blog, etc)
- Integrated Marketing Communications
- Membership Marketing
- Face to Face / Exhibit Marketing
- Innovative Promotional Campaigns for minimal budgets
- Multicultural Marketing
- Revenue Generation and/or Cost Recovery
- Marketing Measurement
- Partnership Marketing
- Cause Marketing
- Developing a Marketing Culture
- Marketing Research on a Limited Budget
- Association / Government Branding
- Public Relations Best Practices
- OR other topics or best practices that demonstrate the application of marketing in the government or not-for-profit sectors.
Yes we love the ideas, but HOW do we do it?
Please note that the content of all presentations should focus mostly on HOW to accomplish what the presenter is detailing and not as much on WHAT was done. The background information is important, but not as important as how it relates to the audience and how they’ll adapt the advice, tips and tools.
Speaking Requirements
No Self-Promotion: All speakers must present their information in an educational fashion, with no reference to commercial endeavours or self-promotion. Marketing industry suppliers must present in case study format, and have a client representative present to share in the delivery.
Session Length: Sessions are 75 minutes in length, including Q&A. It should be pre-planned that your session is interactive and that you leave time to address delegate questions either during your presentation or within the last 15 minutes. Please note that you may use the full time, but must end on time and follow the guidance of your assigned room monitor.
Format and Delivery of Presentation: Speakers are expected to present in innovative ways using their choice of Slideware. Presentations are expected to make use of multimedia techniques where appropriate and be inspiring to the MARCOM audience. Please remember that your visuals are intended to reinforce and support your message. You and the quality of your delivery are the focus. Copy should be kept to a minimum to ensure that delegates are listening to you and not reading ahead. Our aim is to enhance the MARCOM experience and everything you do as a speaker can positively impact each attendee. Please contact MARCOM management if you are at all concerned about the format of your presentation. Check out this link for some excellent advice: http://www.regainthemagic.com/BPToastmasters/slideware.html
Presentations: MARCOM will not be printing slide decks – these will be made available to attendees online with permission from speakers. Handouts are an important aspect of the learning and retention process, however we encourage you to keep these limited to the most relevant information possible. Highlight the salient points and key take away items in a 1-page format so participants are able to walk away with useful tools for implementation in their work environments. These 1-pagers should be provided in a timely fashion in advance of the conference to benefit from copying services or presenters must bring sufficient 1-pagers double-sided and 3-hole punched to the session. If you would like to provide your presentation to the delegates, you will need to provide it in advance so registered delegates can access them for copying purposes. Delegates appreciate being able to take notes, so please ensure at least a one-pager is provided. We can make your slides available to attendees via the Web site following the conference with your permission if you are unable to provide it ahead of time.
Registration: All speakers receive a complimentary registration for the day they present. This includes a Delegate Manual, attendance at other sessions and within the trade show, and all meals and breaks. Should you wish to attend the second day, you will be granted a discounted rate. Speakers must register online with a special code (given if selected).
Travel and Living: Speakers are responsible for their own travel and accommodation unless otherwise agreed with MARCOM management.
MARCOM 2010 Speaker Proposal – PLEASE INCLUDE THE FOLLOWING (email clairem@coltermangroup.com for downloadable version)
Thank you for your interest in becoming a speaker at MARCOM 2010. Please carefully complete the following table:
Length of Presentation: 75 minutes (includes 15 minutes of Q&A)
Topic:
Level: Please note that we require the content to be intermediate to advanced level.
Intended Audience:
(Municipal, Provincial, Federal Government, Not-for-Profit, or Everyone can benefit)
Presenter(s) – Primary:
Name
Title
Organization
Address
Phone/Fax/
Co-Presenter: (if applicable)
Name
Title
Organization
Address
Phone/Fax
Session Title:
Session Abstract:
Briefly describe your proposed session in 100 words or less.
Attendee Take-aways:
List the learning benefits of attending this session (what attendees will walk away with) in 3 concise, compelling bullets.
Attendees will learn to:
State benefit
State benefit
State benefit
Presentation Format: (stand-alone, panel [#], other)
Session Delivery Method: (what slideware will you use?)
Attendee Participation: Describe how you will involve the participants.
Handout format: Please see #4 above
Presenter Biographies:
Provide a 50- to 100-word biography. This is required for all presenters and will be posted online. We require Word format to be able to incorporate into online / print formats – PDF will not be accepted.
References:
Provide up to 2 references (for all speakers) who can attest to the quality of the proposed speakers. We will accept letters of reference. Ensure that there is a name, title, company, address and phone number for each.
Thank you for your submission. MARCOM will provide you with feedback on the status of your submission by early 2010 latest. Any questions, call Claire Mills 613-731-9851 ext. 20.
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