Where? At MARCOM June 10, 3:15 – 4:30 p.m.
What? Maple Leaf Foods Demonstrates the Importance of Authenticity in Crisis Communications
Speaker: Linda Smith | Communications Consultant for Maple Leaf Foods
For Maple Leaf Foods, 2008 was a year to recall. Maple Leaf products were linked to 22 deaths related to a listeriosis outbreak and the company needed more than a crisis plan during this major event. This session will cover the values that drove the company’s actions and related communications efforts. Communications Consultant, Linda Smith, will share the communications strategies demanded of them during that most trying time. Participants will walk away with a unique perspective of the power of authenticity in crisis communications and concrete lessons learned.
Linda Smith has worked in public relations in Canada for nearly 25 years consulting to some of Canada’s best known companies.
She was instrumental in driving the growth of Hill and Knowlton in its inception in Canada and then founded and led Fleishman-Hillard in Canada. Recently she formed a communications consulting agency called Smithcom.
Linda has extensive expertise in marketing communications, issues management and crisis communications.
She has developed global crisis management programs for a variety of companies and was a company spokesperson and communications team member for Maple Leaf Foods during the listeriosis outbreak where 22 people lost their lives.
During her 15 years as operational lead of Fleishman-Hillard Canada she oversaw the growth of the agency from start up to 150 consultants under a variety of brands including Fleishman-Hillard Canada, High Road, iStudio and Avant. Her early career was with Broadcast News/Canadian Press in Toronto covering provincial and national affairs. Linda is from Montreal and attended Ryerson Polytechnical University in the journalism program.
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Tags: authenticity, communications, crisis communications, lac leamy, linda smith, maple leaf foods, MARCOM, marcom2010, marketing, professional development
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