Marketing Leadership: Gov’t Panel joins MARCOM « MARCOM Professional Development Forum » The premiere educational forum for public and not-for-profit marketers and communicators

Where? At MARCOM June 11, 8:30 a.m.
What? “Leading the Charge” Panel: Marketing Driven Organizations in Government

Facilitator: Jim Mintz | Director, Centre of Excellence for Public Sector Marketing
Karen Dufton | Senior Director General, Service Canada, Head, Marketing and Communications
Greg MacDougall | Director, Communications, CATSA
Lisa Allaire | Director General, Production and Advertising Services, Department of National Defence

What is a marketing-driven organization? What are some of the challenges faced in transforming a bureaucratic culture into a customer-centric organization? How do you get buy-in across the organization? These are some of the questions that will be answered by our panel of public sector marketing leaders who will share their experience and expertise on how they are creating a dynamic marketing culture in their organizations and what you can do to advance marketing as a powerful business transformation tool.

Jim Mintz

Jim Mintz

Director
Centre of Excellence for Public Sector Marketing

James (Jim) Mintz is Director of the Centre of Excellence for Public Sector Marketing (CEPSM), Ottawa, and Program Director of the “Professional Certificate in Public Sector and Non-Profit Marketing” at Carleton University’s Sprott School of Business. Formerly an Adjunct Professor at the University of Ottawa School of Management, and lecturer at Sprott School of Business he also teaches non-profit and public sector marketing at the University of South Florida, College of Public Health (Tampa).

Jim brings a wide range of public and private sector experience in marketing, branding and marketing communications and has provided social marketing advice across Canada and to a number of countries as well as consulting to government and not-for-profit sector in branding and public sector marketing of products and services. He has been involved in federal government marketing and communications initiatives in areas such as health, environment, energy conservation, public safety and identity theft and, most recently, with CEPSM, in social media marketing for public sector and non-profit organizations.

Prior to becoming Director of CEPSM, Jim was Director of Marketing and Corporate Communications at Health Canada, where he oversaw marketing campaigns and led the development of the Canadian Health Network. He also served on the Treasury Board Secretariat Committee responsible for the development of the Federal Government Communications Policy. He was Manager, Advertising and Promotion at Canada Post Corporation (Retail Division), Advertising Coordinator at Eaton’s (Montreal) and held positions with a large advertising agency. Jim is a Past-President of the National Capital Region American Marketing Association (AMA) chapter and a former member of the editorial board of “Marketing News”. His team at Health Canada was awarded the AMA “Marketer of the Year Award”.

Karen Dufton

Senior Director General, Marketing
Service Canada

Karen Dufton is the Senior Director General of Marketing for Service Canada. With over 25 years experience in government communications and marketing, she has led anti-smoking campaigns – most notably the Heather Crowe second hand smoke campaign and has led communications on a number of environmental issues and infrastructure initiatives. Karen has been with Service Canada since 2007 and is responsible for marketing, promotion, publications and advertising to support service delivery. She has a BA in Political Science and a MA in Public Administration.

Greg MacDougall

Director, Communications
Canadian Air Transport Security Authority

Greg MacDougall is currently the Director of Communications for the Canadian Air Transport Security Authority (CATSA). As a communications practitioner with over 25 years experience he has held many communications positions within the federal government and has also worked as a consultant in the private sector. Greg has a Bachelor of Public Relations from Mount Saint Vincent University and a Masters of Arts in Public Administration from Carleton University and has his APR professional accreditation (APR) and is an examiner with the Canadian Public Relations Society. Greg also teaches a graduate course on the integration of communications and public policy at Carleton’s School of Public Policy and Administration.

Lisa Allaire

Director General, Production and Advertising Services
Public Affairs
Department of National Defence

Lisa Allaire has held the position of Director General, Production and Advertising Services within the Department of National Defence (DND) since April 2008. Reporting directly to the Assistant Deputy Minister of Public Affairs, Lisa is responsible for integrating the overall marketing within DND and the Canadian Forces and providing functional guidance on marketing-related public affairs activities.

Lisa has an Honours degree in Mass Communication from Carleton University. Following her studies, she held positions in the private sector as a college lecturer and in the high tech industry for two years. Thereafter Lisa joined the public service and held positions in social marketing at Health Canada and Transport Canada. Lisa then moved to the central agencies working first on a special project at the Privy Council Office (PCO) for the Clerk of the Privy Council, then assumed the position of Director of Communications at the Canada School of Public where she served for seven years before joining DND. Her leadership and experience will help drive the Defence team’s Strategic Marketing approach.