Are Experts Guiding You in Your Social Media Strategy? « MARCOM Professional Development Forum » The premiere educational forum for public and not-for-profit marketers and communicators

Strategy: I want to understand social media and how to measure it.

Tactic: I will register to hear from experts at

June 9 Workshop: Social Media Marketing 101

Mike Kujawski, Senior Marketing and Social Media Strategist from CEPSM will quickly bring you into the social media picture and prepare you for more advanced sessions during the remaining days of MARCOM.

June 10: Keynote Address

Mitch Joel, President, Twist Image, will unravel the fascinating world of New Media, Consumer Generated Content and Social Media

June 11: Social Media Performance Measurement – Strategy, Tactics and Tools

Mike Kujawski joined by Nicholas Charney, Project Manager with Indian and Northern Affairs Canada will provide you with critical information about Social Media Performance Measurement – Strategy, Tactics and Tools

June 11: Mobile-Only Households: Who Are They and Does it Matter?

Marilyn Goodwin, Manager of Market Research and Sales joins us from CBC/Radio-Canada to share key research in the world of mobile. She will be joined by Leo Hussey, Vice-President, Foundation Research Group and Maïalène Wilkins, Project Director, CROP.

And that’s not all! You’ll hear more at Roundtable discussions and hear many case studies that highlight how they are incorporating social media as one of their tactics – join us to find out what works and why you might consider these ideas for your own initiatives.