MARCOM has a great session for you if you are striving to improve the integration and consistency of your communications across your public sector organization.
Coming June 10, 2010
10:15 – 11:30 Session 1: Integrated Positioning & Messaging: Rethinking Public Sector Marketing & Communications
Josef Jurkovic | Director and Founding Partner, The Centre for Excellence in Communications
One of the biggest challenges for public sector communicators and marketers is ensuring consistent and coherent messaging across all parts of the organization. Every public sector organization, large or small, has many “touch points” through which messages are disseminated and interactions with target audiences and market segments take place. This interactive session will outline the benefits of developing, introducing and managing a comprehensive internal and external messaging system based on CEC’s Communications Message Pyramid TM. The session will focus on a step-by-step approach to public sector positioning and messaging that will improve the consistency, clarity, coherence and impact of your organization’s communications and marketing.
What you will take away?
- An understanding of the importance and benefits of a positioning-based messaging system;
- An approach to developing and achieving organizational buy-in to a Communications Message Pyramid for improved consistency of messaging;
- A concrete example of a comprehensive Guide to Corporate Messaging for use by your internal stakeholders and external partners.
