MARCOM Professional Development Forum

Bernie Colterman | President, Colterman Marketing Group (CMG) Canada

One of the biggest challenges facing not-for-profit and government organizations is how to effectively engage and recruit corporate partners. This one-day workshop is designed for fund development and sponsorship managers and related professionals involved in soliciting corporate funds and/or in-kind services who want to take a more professional approach towards selling. It will provide the essential sales training you need to be more effective at reaching potential prospects, presenting your solutions and influencing the decision-making process.

Educational content will be combined with exercises, discussions and hands-on practice to make for a fast-paced and lively workshop. The Course Workbook will help you develop your own Sales Plan.

Jim Mintz | Director, Centre of Excellence for Public Sector Marketing

One of the biggest challenges in Social Marketing Planning is the Implementation stage. Many organizations develop great plans, but poor execution leaves them wondering why they didn’t achieve the desired results. In previous editions of MARCOM, Jim Mintz has taken participants through a proven process for developing their social marketing strategy and plan. At MARCOM 2010, you will learn how to transform Strategies into Action! Jim will briefly review the social marketing plan process and then move into detailed discussions surrounding how to successfully implement your strategy. In this tough economy it’s important to ensure maximum impact for marketing dollars; especially when you are moving from planning into implementation where the majority of your budget will be allocated.

Take the next step: Join Jim Mintz and move your plan into action!

Mike Kujawski | Senior Marketing and Social Media Strategist |Centre of Excellence for Public Sector Marketing

The new era of social media/web 2.0 is having a major impact on what and how organizations communicate with key audiences – both external and internal. The world of one-way communication, of one source to many readers, viewers or listeners – is rapidly changing into a multi-faceted communications universe where mass customization and increased relevancy are made possible.
Public sector and not-for-profit organizations need to take a strategic approach to enhancing and opening up communication channels with target audiences through the use of contextually relevant social media tools and applications. This workshop is specifically tailored for the government and not-for-profit environments and is designed to provide a practical, concrete approach to using social media. No prior experience is necessary.