Presented by:
Presented by:
Danielle Côté, RN, APR, Communications Specialist, CCPN
Background:
Champlain Sodium Reduction Campaign
Most Canadians eat three or four times the amount of sodium they should, a behavior that is putting them at risk for high blood pressure, a key risk factor for heart disease and stroke. The 24-month, bilingual campaign is part of a region-wide effort to reduce heart disease and stroke in Eastern Ontario by 2020. It is a joint endeavor by Ottawa Public Health, the Eastern Ontario Health Unit, the University of Ottawa Heart Institute, the Heart and Stroke Foundation of Ontario, the Champlain Local Health Integration Network and the Ontario Ministry of Health and Long-Term Care.
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Tags: campaign, cepsm, communications, danielle cote, give your head a shake, marcom2010, marketing, sodium
