Presented by: Carolina Perrotti, Marketing & Communication Specialist, Business Takes Action
Canadian Manufacturers & Exporters
Background:
Business Takes Action (BTA) is a Best Practices program of Canadian Manufacturers & Exporters (CME), Canada’s largest trade and industry association. BTA showcases the benefits of hiring and retaining candidates with disabilities to promote employment inclusivity to small and medium-sized businesses in all sectors. BTA is a program preferred by many businesses. It offers workshops, webinars and guidebooks, serving as a one-stop forum for Ontario businesses on employing and retaining people with disabilities. Approximately one in seven Canadians – 4.4 million adults and children – are living with a disability.
Target Audiences:
The primary target audience is small and medium-sized enterprises (SMEs) that have a staff of over 20 and under 500. Focus on the individual responsible for hiring such as an HR person, decision maker, executive or principal. 73% of SME owners in Ontario are between 40 and 64 years old and the majority are male. 63% have a university or post-secondary degree. Most business owners wear many hats within the company and are looking for easy and simple workplace solutions.
Hear all about the full execution, results and lessons learned at MARCOM 2011. This campaign forms part of the Marketing Excellence Recognition Program, sponsored by Marketing Magazine.
Tags: cepsm, CME, disability, diversity, MARCOM, marcom2011, marcomforum, marketing
