Results Map Marketing and Communications Strategy Lab
Caroline Kealey | Principal and Founder, Ingenium Communications and Developer of the Results Map
There has never been a more compelling time for communicators and marketers to deliver and measure value. This workshop introduces a breakthrough methodology to do just that.
The Results Map is an innovative program that helps communicators and marketers build capacity in strategic planning and evaluation. This hands-on workshop provides participants with the opportunity to work on their own case studies and work through a powerful process to design a strategic plan focused on measurable outcomes.
The session’s learning outcomes include:
- Proven methodology for developing successful communications and marketing strategies that deliver results
- Techniques for adding value at a strategic level through a results‐based approach to communications and marketing planning
- Practical tools and templates for audience segmentation and stakeholder mapping
Step‐by‐step guidelines on developing an evaluation framework and reporting plan - Tips, tools and templates covering the full spectrum of strategic planning (objectives, situational analysis, audience definition, development of a message architecture, tactical planning, evaluation)
You’ll gain access to a binder full of Results Map tools, templates, worksheets and best practices that can immediately be implemented in your day-to-day work.
Join me at MARCOM 2012 for an intensive workshop on May 14, 9:00 am – 4:30 pm.
Tags: caroline kealey, cepsm, communications, ingenium, marcom 2012, marcomforum, marketing, training, value
