Strategic Marketing Planning: Rewiring your Organization for Today’s Challenges
Bernie Colterman | Managing Partner, Centre of Excellence for Public Sector Marketing
“We think we need to go somewhere, but we just don’t know how to get there” Anonymous
This workshop aimed at senior-level staff from the not-for-profit and public sectors who want to take a strategic look at their organization or operation to re-focus efforts, increase relevance, create efficiencies and/or improve revenue. The session facilitator will take participants through a proven marketing model that has been used to “re-wire” a wide range of organizations from the association, non-profit and public sectors.
What you will learn:
- how to take a critical, systematic look at your current operation from a marketing perspective
- how to identify your strategic “sweet spot” for the 3 R’s – Recognition, Relevance, Revenue
- how to develop a strategic framework that will help you shift from your current position to your desired position
- how to build a culture that supports the shift
- how to build an Action Plan that moves the process forward
- how to measure progress
At the end of the workshop participants will have a blueprint for implementing a strategic plan for their organization.
Join me at MARCOM 2012, May 14, 9:00 a.m. – 4:30 p.m. for an intensive day that will fundamentally change your organization.
Tags: berniecolterman, cepsm, communications, marketing, marketing plan, non-profit, public sector, strategic
