Welcome to MARCOM Professional Development – the premiere educational forum that understands the daily reality in your world of marketing; where the focus is more about how to make large-scale changes with limited resources than conceiving of multi-million dollar campaigns. MARCOM takes a look at the trends and topics that matter most to public sector and not-for-profit marketers and communicators. It’s a chance to enhance your strategic approach, mingle with like-minded people and pick up practical tools and tips you can put to use now.
Hear what people said about MARCOM 2009:
MARCOM 2009 was a well organized and well executed event. Conference content was on message and on target in terms of reaching out to professionals in the not-for-profit/public sector realm. Speakers had real-world experience, a lot of ready-to-use ideas to share, and a wealth of understanding for the challenges we face in our industry. I highly recommend it for newcomers and seasoned professionals alike.
Katherine Cormack, Director, Marketing & Communications, Bow Valley College
Opened my mind to an entirely different approach to marketing. In particular fundraising potentials using social marketing strategies
Ann Bilodeau, Executive Director, KW Habilitation Services
This was my first year at MARCOM and I wasn’t sure what to expect. After the first day in the advance seminar, I had started work on my company’s mission statement. By the second day, I was sending questions back to staff on my Blackberry, engaging them in the process I was experiencing. I returned to the office with a number of excellent ideas, received the buy-in from the staff, and am now working on the Board of Directors. The conference was a springboard that will move our company forward with clearer direction, better focus, and sharper marketing.
Lee Ellen Pottie, Executive Director, New Brunswick Provincial Capital Commission
As we move into our twelfth year, we continually strive to evolve the content and culture of marketing and communications…together we will take the next step to a deeper level of audience engagement – which leads us to this year’s theme: Marketing with Authenticity. This is how we breathe life into our causes, our campaigns, our livelihoods. When you’re authentic, you’re connecting in a deeper way – being truly heard, believed, remembered and trusted. People deal with people they like. People deal with people they believe. People want to deal with real people.
Our program offers inspiring Keynotes, 15 concurrent sessions, Peer2Peer Roundtables and a Networking Reception. We offer 3 pre-forum Workshops and as always, there’s an Exhibit Showcase of marketing vendors who can elaborate on how their solutions can help you in your initiatives.
Who should attend?
MARCOM is a targeted educational opportunity for managers and service delivery professionals from functional areas such as:
- marketing communications,
- community outreach,
- program management,
- exhibit management,
- partnership development,
- fund development,
- client services and
- social marketing.
It‘s intended for Directors, Managers, Advisors and Officers who work in federal, provincial, municipal governments, crown corporations/agencies, special operating agencies, sector councils, associations and non-profit organizations, responsible for all stages of marketing and communications initiatives from design and development to implementation, management, measurement and evaluation.
