Welcome to MARCOM – the premiere educational forum that understands the daily reality in your world of marketing; where the focus is more about how to make large-scale changes with limited resources than conceiving of multi-million dollar campaigns. MARCOM takes a look at the trends and topics that matter most to public sector and not-for-profit marketers and communicators. It’s a chance to enhance your strategic approach, mingle with like-minded people and pick up practical tools and tips you can put to use now.
As we move into our twelfth year, we continually strive to evolve the content and culture of marketing and communications…together we will take the next step to a deeper level of audience engagement – which leads us to this year’s theme: Marketing with Authenticity. This is how we breathe life into our causes, our campaigns, our livelihoods. When you’re authentic, you’re connecting in a deeper way – being truly heard, believed, remembered and trusted. People deal with people they like. People deal with people they believe. People want to deal with real people.
Our program offers inspiring Keynotes, 15 concurrent sessions, Peer2Peer Roundtables and a Networking Reception. We offer 3 pre-forum Workshops and as always, there’s an Exhibit Showcase of marketing vendors who can elaborate on how their solutions can help you in your initiatives.
Who should attend?
MARCOM is a targeted educational opportunity for managers and service delivery professionals from functional areas such as:
- marketing communications,
- community outreach,
- program management,
- exhibit management,
- partnership development,
- fund development,
- client services and
- social marketing.
It‘s intended for Directors, Managers, Advisors and Officers who work in federal, provincial, municipal governments, crown corporations/agencies, special operating agencies, sector councils, associations and non-profit organizations, responsible for all stages of marketing and communications initiatives from design and development to implementation, management, measurement and evaluation.
