What is it?
The Marketing Excellence Recognition Program, sponsored by Marketing Magazine provides a forum for public sector and not-for-profit organizations to share exemplary integrated marketing campaigns with peers from across Canada. The program is featured as a key additional learning opportunity at MARCOM 2010 with many take-away ideas.
Eligibility:
The program is open to anyone from federal, provincial, municipal governments, associations or not-for-profit sector.
Criteria:
The campaign must have some measurement / results to show as of March, 2010, (whether tips for success or pitfalls to avoid). Submissions must include the following:
- Title of Campaign Key Campaign Components
- Target Audience(s)
- Objectives
- Execution
- Measurement / Results
- Overall Integration Lesson(s) Learned / Advice for others
Benefits:
Eight campaigns will be selected by a committee and featured as an additional learning opportunity. Profile for these campaigns at MARCOM 2010 will include:
- Poster Presentation / Campaign materials (provided by organization) will be on display in the trade show for both days of MARCOM Professional Development – June 10 & 11;
- Host and facilitate a 1 hour Peer-2-Peer Roundtable on June 11, 2010, to present the campaign story and field questions from attendees;
- Pre-event profile as part of an e-mail campaign to 10,000 prospective attendees;
- Each Campaign will be featured on the MARCOM Web site www.marcom.ca leading up to the Forum;
- Presenters will receive a Recognition of Marketing Excellence Certificate to display at the office as a memento and reminder of the importance of integrated marketing in communicating consistently across marketing channels.
When and Where will my Poster Presentation be displayed?
- June 10 & 11, 2010
- In the Exhibit Showcase at MARCOM 2010, Salon Beethoven & Chopin.
When are the Roundtables and Presentations taking place?
Friday, June 11 (Day 2)
7:45 – 8:30 Continental Breakfast and Visit Exhibit Showcase
8:30 – 9:45 Concurrent Sessions
9:45 – 10:00 Refreshments in Exhibit Hall
10:00 – 11:00 Integrated Marketing Campaign Poster Presentation Roundtables (sign up on site)
11:15 – 12:15 Keynote: The Age of Persuasion: How Marketing Ate Our Culture – Terry O’Reilly
12:15- 13:15 Luncheon in the Exhibit Showcase (closes at 13:30)
13:15 – 14:30 Concurrent Sessions
14:30 – 14:45 Break
14:45 – 15:30 Closing Plenary – TO BE ANNOUNCED
15:30 – 16:00 Marketing Excellence Recognition Presentations | Final Prize Draws | Closing Remarks
16:00 MARCOM 2010 Closes.
How Do I Get Involved?
- Using the criteria and the examples above as a guideline, submit your campaign outline for consideration to be featured at MARCOM 2010.
- Send an email to Claire Mills: clairem@coltermangroup.com
What is the Deadline?
- April 8, 2010
Notification of campaigns to participate at MARCOM 2010:
- April 15, 2010
