MARCOM Professional Development Forum

Lisa Allaire has held the position of Director General, Production and Advertising Services within the Department of National Defence (DND) since April 2008. Reporting directly to the Assistant Deputy Minister of Public Affairs, Lisa is responsible for integrating the overall marketing within DND and the Canadian Forces and providing functional guidance on marketing-related public affairs activities.

Lisa has an Honours degree in Mass Communication from Carleton University. Following her studies, she held positions in the private sector as a college lecturer and in the high tech industry for two years. Thereafter Lisa joined the public service and held positions in social marketing at Health Canada and Transport Canada. Lisa then moved to the central agencies working first on a special project at the Privy Council Office (PCO) for the Clerk of the Privy Council, then assumed the position of Director of Communications at the Canada School of Public where she served for seven years before joining DND. Her leadership and experience will help drive the Defence team’s Strategic Marketing approach.

In his role, Glenn is supporting the City Manager and his leadership team in all aspects of service delivery – governance, standards, measuring performance and improving citizen engagement. Prior to that role, he held a similar position in Community Services and managed a variety of departmental strategic priorities which increased revenues and attendance, improved access and customer service to achieve service delivery outcomes. Glenn holds an MBA in Marketing and has written peer-reviewed articles and presented marketing research and strategy at conferences and workshops.

Christina Cefaloni has been the Senior Manager of Marketing and Proactive Recruiting in the National Recruiting Program at the RCMP since June 2007. Reporting directly to Director of the National Recruiting Program, Christina and her team are responsible for the creation and execution of all marketing and advertising recruiting activities within the RCMP. The RCMP is striving to reach the younger audience by continuing to look at innovative and exciting ways to capture their attention. With the overwhelming success
of the last three years, they are now looking to maintain their position within the labour market.

Christina has an Honours degree in Journalism from Carleton University. Following her studies, Christina worked for the Leader of the Opposition on Parliament Hill in communications for 4 years and then lead a marketing department at a high tech firm for 5 years. She was responsible for the creation of the first online business-to-business web community in Canada. Christina joined the RCMP in 2001 and worked in the areas of communications, issues management, consultation and engagement. Her first love is marketing and she is excited to be assisting the RCMP in attracting tomorrow’s police officers with her strategic marketing and communications focus.

Nicholas Charney is currently a Project Manager for Federal Relations and Issues Management at Indian and Northern Affairs Canada, where he coordinates inter departmental policy efforts on Aboriginal issues using new and emerging social technologies. He has spoken to a number of government audiences from coast to coast about organizational management, employee engagement, social media and collaborative technologies. He also blogs on about the confluence of social media and public service renewal at cpsrenewal.ca. Nicholas holds a undergraduate degree in Political Science, International Relations and Law from Carleton University and a Master’s degree in Conflict Studies from Saint Paul University.

Bernie Colterman is Founding Partner and Director of the Centre of Excellence for Public Sector Marketing, an Ottawa-based consulting and training organization that specializes in strategic marketing for the public and non-profit sectors. He is also President of CMG Canada, a nationally recognized firm known for its expertise in sponsorship development, revenue generation and event marketing. Bernie is highly regarded by the government and non-profit sectors for his expertise in the areas of strategic marketing planning, partnership development and integrated marketing communications. Through the Centre, Bernie is involved in providing strategic advice to a wide range of clients including the Canada Revenue Agency, Canadian Heritage, City of Ottawa, the Government of Ontario, Office of the Auditor General and Veterans Affairs Canada.

Bernie’s work in the area of partnership development covers a broad spectrum of organizations and initiatives. With over 20 years experience developing partnering arrangements in various public sector environments, his current work in this area includes developing partnership policies and guidelines, strategic partnership planning, partner recruitment and performance measurement. Through this work, he has developed quantitative systems for selecting and prioritizing partners and measuring the value of partnering arrangements.

Between 1998 and 2004, Bernie was instrumental in launching one of the federal government’s ambitious partnering initiatives where he raised over $4 million in private sector support of Industry Canada’s SchoolNet Grassroots Program to integrate technology in the classroom. He has also spearheaded high profile partnering initiatives for Canadian Heritage, Province of Ontario, National Capital Commission and Public Health Agency of Canada.

Bernie is Executive Producer of MARCOM, an annual marketing symposium dedicated to the specialized needs of the public and non-profit sectors. He is also Co-Program Director and faculty member of Carleton University’s Sprott School of Business, Professional Certificate in Public Sector and Non-Profit Marketing where he teaches a two-day module on Partnerships, Strategic Alliances and Collaborative Arrangements. His highly acclaimed Designing and Selling Your Sponsorship Program and Revenue Generation Boot Camp workshops are attended by hundreds of professionals each year. Bernie is a regular contributor to publications and a speaker at conferences aimed at government and not-for-profit audiences.

Bernie’s blog on Sponsorships and Partnership can be found at www.berniecolterman.ca

Karen Dufton is the Senior Director General of Marketing for Service Canada. With over 25 years experience in government communications and marketing, she has led anti-smoking campaigns – most notably the Heather Crowe second hand smoke campaign and has led communications on a number of environmental issues and infrastructure initiatives. Karen has been with Service Canada since 2007 and is responsible for marketing, promotion, publications and advertising to support service delivery. She has a BA in Political Science and a MA in Public Administration.

Marilyn Goodwin is a Senior Manager in the Research and Strategic Analysis department of CBC/Radio-Canada in Ottawa. She has been with the Corporation for 20 years and is responsible for co-ordinating qualitative and quantitative research. This includes many creative projects ranging from conducting surveys to evaluate the public image of CBC and consumer demand for emerging media technologies, such as HDTV and PVRs, to in-home observational research to determine the impact of new technologies on traditional Media. Marilyn is also responsible for marketing CBC/Radio-Canada research products to external clients.

Leo Hussey is a Vice President of Foundation Research Group. In this role, Leo pioneers many Customer Experience, Employee Loyalty and Brand Equity research techniques. He is continually innovating and raising the level of FRG’s expertise. Leo is also a key consultant for Foundation and manages clients on projects covering a range of topics including employee and customer loyalty, brand equity, and advertising tracking. Most of his projects are national in scope. Prior to joining the firm, Leo was a Vice President with Synovate, a Senior Manager of Market Research with BMO FG and Director of Research with the Canadian Broadcasting Corporation

When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” In 2006, he was named one of the most influential authorities on Blog Marketing in the world. Joel is President of Twist Image – an award-winning Digital Marketing and Communications agency. He has been called a marketing and communications visionary, interactive expert and community leader. He is also a Blogger, Podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding. In 2008, Joel was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 Under 40 (recognizing individuals who have achieved a significant amount of success but have not yet reached the age of 40).

Joel is a Board Member for the Canadian Marketing Association and an executive for the National Advertising Benevolent Society of Quebec. He is also a former Board Member of the Interactive Advertising Bureau of Canada. Joel sits on the content committee for both Shop.org and the Web Analytics Association, and is on the advisory council for many businesses and charitable organizations.

Joel speaks frequently to diverse groups like Wal-Mart, Starbucks, Microsoft, Procter and Gamble, Hewlett Packard, The Power Within and has shared the stage with former President of the United States, Bill Clinton, Anthony Robbins, Tom Peters and Dr. Phil.

He co-launched Distort Entertainment, the only hard music label in Canada to have major label distribution (Universal Music) and whose roster features the platinum-plus, Juno Award and MuchMusic Video Award-winning acts, Alexisonfire and City And Colour.

Joel is frequently called upon to be a subject matter expert for Huffington Post, BusinessWeek, Fast Company, Marketing Magazine, Profit, Strategy, Money, The Globe & Mail and many other media outlets. His newspaper business column, “New Business – Six Pixels of Separation”, runs bi-monthly in both The Montreal Gazette and Vancouver Sun, and his monthly column, “Ultraportable”, is featured in enRoute Magazine. His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful Blog and Podcast is a business and marketing best-seller.

Mitch’s blog

Josef Jurkovic has over 30 years of public and private sector experience across diverse areas of internal and external communications, branding and marketing. In some 20 years as a trainer, facilitator and consultant, Mr. Jurkovic has undertaken projects for well over two hundred government, business and non-governmental organizations in Canada and abroad. He has particular expertise in internal and change communications, media relations, public consultations and citizen engagement, communications research and measurement and in public sector branding and marketing. Mr. Jurkovic is a frequent speaker on internal communications and branding and a past member of the Board of Directors of the Ottawa-Gatineau chapter of the Canadian Public Relations Society. He is currently a member of the Executive Board of the Canadian Society for Training and Development.

Cathy has an extensive background in both the public and private sector where she has focussed on developing strategies, architectures and designs for products and services online and more recently in print which strive to create both a useful and positive experience for the intended audience. She is passionate about understanding audience needs to deliver true citizen centred government services in a cost effective manner.

Cathie has enjoyed a more than 30 year career as an enthusiastic and passionate physical activity promoter.

Born, raised and educated in Ontario, Cathie’s first job with the YMCA took her to Moose Jaw where she met her husband Dale and made Saskatchewan her home.

Over the course of her career she has held positions at the community, provincial and national level with organizations such as YMCA, Boys and Girls Clubs, City of Regina, Tourism Regina and ParticipACTION. Currently Cathie is the Manager of Saskatchewan in motion, a comprehensive provincial social marketing campaign aimed at increasing physical activity.

Her greatest joy is her volunteer work as a tenacious physical activity advocate. She has been a member of numerous Boards and committees. Cathie was elected the Active Living Canada Board of Stewards in 1995, and became the founding chair of the national Coalition for Active Living in 1999.

Last year Cathie was recognized by the Canadian Association for the Advancement of Women in Sport and Physical Activity as a 2009 Woman of Influence.

Mike Kujawski is a passionate marketing & social media strategist, on a mission to help public sector and non-profit organizations excel at what they were mandated to do. In 2005, Mike helped launch the Centre of Excellence for Public Sector Marketing (CEPSM), where he now leads all of CEPSM’s digital marketing projects. Mike’s most recent tasks at CEPSM include the development of strategic social media marketing plans and/or pilot projects for Public Safety Canada, National Gallery of Canada, Canadian Air Transport Security Authority and the Foreign Credential Recognition Program at HRSDC. Mike has also recently led the development of comprehensive marketing/communications plans for the Department of National Defence, the Public Service Commission and the City of Burlington. Mike is a distinguished international speaker, engaging blogger, and highly praised workshop facilitator/trainer in his field. He created Canada’s first national workshop and comprehensive workbook on how to develop a social media marketing strategy in a public sector setting. Over the course of the last year alone, Mike has been invited to speak and/or keynote at over 50 conferences and events on the topic of social media in government. He frequently provides strategic advice on social media to central federal agencies such as TBS and PCO.

Along with his work with CEPSM clients, Mike teaches the Social Media Module for the Professional Certificate in Public Sector Marketing Program at Carleton University. In 2008, Mike created the Government 2.0 Best Practices Wiki, which has garnered international attention as the first collaborative central archive of government social media initiatives in Canada and abroad. His past experience includes being a Consumer Marketing Officer for Canada Post, where he was responsible for online community development for various digital initiatives, well before the term web 2.0 was first coined. Mike also worked as a Business Professor at Heritage College where he taught numerous modules in the “Small Business Development” program. Additionally, Mike has over 12 years of experience in desktop publishing, event planning, web development and graphic design for various small businesses. He holds a Bachelor of Commerce (honours) degree from the Sprott School of Business at Carleton University, with concentrations in both Marketing and International Business, as well as a Web Designer Certificate from Algonquin College.

Mike’s Blog

Guy Laflamme specializes in marketing cultural, recreational and tourism products, with 20 years’ experience in the field. Currently vice-president of Capital Experience, Communications and Marketing Branch at the National Capital Commission (NCC), he is responsible for commemoration programs, public art, visitor services, interpretation programs and all special events (such as Winterlude, Canada Day, Christmas Lights Across Canada and the Sound and Light Show on Parliament Hill). He is also responsible for promotion and strategic communication regarding all NCC activities. Previously, he was director of Marketing, Communications and Customer Service at the Casino du Lac-Leamy, an entertainment complex with annual revenues of over $100 million.

Mr. Laflamme holds a master’s degree in business administration, with a concentration in marketing, from the University of Ottawa, as well as a graduate diploma in commerce, administration and finance from the École supérieure de commerce de Grenoble, in France. He also has a diploma in broadcasting from the École des animateurs de radio-télévision in Québec, and diplomas in pedagogy from Université Laval and geology from the University of Ottawa.

In 2007, Mr. Laflamme received the University of Ottawa President’s Award. That same year, he was also named “Personality of the Year,” in the social community category, by Radio-Canada and Le Droit, as a result of the success of the project “Making Niger Our Business.” In September 2005, the Telfer School of Management honoured him with the Trudeau Medal, the most prestigious annual recognition awarded by the faculty. In April 2004, he was voted Marketing Communications Personality of the Year, by the Association marketing de Montréal. He was also selected as tourism personality of the year for Ottawa in 2002 and for the Outaouais region in 2000.

Mr. Laflamme’s key achievements are as follows:

• producing Harmony 2000, at the Casino du Lac-Leamy, a show seen by billions of people around the world;

bringing the 2003 Juno Awards to Ottawa–Gatineau and the 2009 Genie Awards to Ottawa-Gatineau; and
establishing a humanitarian program called “Making Niger Our Business” with the University of Ottawa’s School of Management.
Guy Laflamme is also a professor of marketing with the University of Ottawa’s undergraduate program and Executive MBA program, as well as professor of strategic communication at the Université du Québec en Outaouais. He has also taught abroad in the MBA program of the University of Bucharest in Romania and the University of Nevada.

Claude Leger is a founding partner of OSL Marketing, one of Canada’s leading integrated marketing agencies offering promotion, direct, web-based marketing and advertising. OSL has over 50 active clients who are primarily private sector blue chip companies. Their clients are diverse, ranging from #1 consumer packaged goods brands to leading firms in the financial, pharmaceutical and retail trade.

Prior to his twenty years with OSL, Mr. Leger spent 10 years on the client side holding various positions such as V.P. Sales and V.P. General Manager for some of Canada’s leading food brands such as Catelli, Laura Secord, Habitant and Five Roses.

Today Mr. Leger’s focus is working with clients to deliver outstanding marketing campaigns that engage the consumer where they shop, live, work or play. Claude is a firm believer in outsmarting vs. outspending the competition and looking at non-traditional ways to reach consumers, hence making partnerships an essential ingredient for consideration when seeking marketing solutions.

Kelly Lendsay is recognized as one of Canada’s foremost innovators and social entrepreneurs of Aboriginal diversity in Canada. His career has been a series of catalytic flashpoints demonstrating that with effective networks, corporate and community goals can translate smoothly into advancing educational, employment, and economic opportunities for Aboriginal people. As president and CEO of the Aboriginal Human Resource Council, a unique social enterprise, he designs partnerships, programs and knowledge networks that transform leaders and employers into high performance organizations of inclusion.

In 2007, in recognition of their 100th anniversary, the University of Saskatchewan honoured Kelly as one of the University’s 100 Alumni of Influence – a designation given to 100 exceptional graduates whose accomplishments have influenced the growth and development of the University, the province, and the world during the last century.

A proud Canadian of Métis, Cree and European ancestry, Lendsay earned his Bachelor of Science in Kinesiology and Physiology Minor in 1981 and attained his M.B.A. in 1993 from the University of Saskatchewan. In the eighties he worked in aquatic and recreation management, international swift-water rescue and was the youngest person to serve as the national chairman of the National Lifeguard Service. In 1991 he entered the MBA Program and focused his research on strategies to increase Aboriginal business education and economic development. He was the co-recipient of the All-Around Outstanding MBA Graduate Award presented by the Canadian Institute of Management. In 1995 he was one of 225 Canadians to participate in the Governor Generals’ Canadian Leadership Tour.

Lendsay became the first director of the new Aboriginal Business Education program at the College of Commerce in 1995. There he helped initiate and nurture several Aboriginal business education programs, including Canada’s first M.B.A. with a specialization in Indigenous management. As a professor and program director, he helped mentor students and redefine the future role Canadian universities may play in developing an Indigenous economy. In 1998 he became the first President of the Aboriginal Human Resource Council and has helped grow the enterprise into Canada’s most recognized leading innovators in organizational inclusion performance.

Lendsay’s consulting study, The Impact of the Changing Aboriginal Population on the Saskatchewan Economy: 1995-2045, is one of the most widely cited sources on the implications of Aboriginal demographics and the economy.

His vigorous speaking, writing and workshops are widely acclaimed as powerful announcements of the challenges and prospects of full Aboriginal participation in the Canadian economy. In 2009 he was appointed a CIM Distinguished Lecturer by the Canadian Institute of Mining, Metallurgy and Petroleum.

Current

• The Canadian Apprenticeship Forum
• Mining Industry Sector Council
• CORCAN National Advisory Board
• INROADS Western Canada

Past

• SaskWater Corporation
• Saskatchewan Indian Gaming Authority
• Royal Life Saving Society
• National Task Force on International Trade
• Canada West Foundation Urban Aboriginal Strategy
• Council for the Advancement of Native Development Officers

Greg MacDougall is currently the Director of Communications for the Canadian Air Transport Security Authority (CATSA). As a communications practitioner with over 25 years experience he has held many communications positions within the federal government and has also worked as a consultant in the private sector. Greg has a Bachelor of Public Relations from Mount Saint Vincent University and a Masters of Arts in Public Administration from Carleton University and has his APR professional accreditation (APR) and is an examiner with the Canadian Public Relations Society. Greg also teaches a graduate course on the integration of communications and public policy at Carleton’s School of Public Policy and Administration.

James (Jim) Mintz is Director of the Centre of Excellence for Public Sector Marketing (CEPSM), Ottawa, and Program Director of the “Professional Certificate in Public Sector and Non-Profit Marketing” at Carleton University’s Sprott School of Business. Formerly an Adjunct Professor at the University of Ottawa School of Management, and lecturer at Sprott School of Business he also teaches non-profit and public sector marketing at the University of South Florida, College of Public Health (Tampa).

Jim brings a wide range of public and private sector experience in marketing, branding and marketing communications and has provided social marketing advice across Canada and to a number of countries as well as consulting to government and not-for-profit sector in branding and public sector marketing of products and services. He has been involved in federal government marketing and communications initiatives in areas such as health, environment, energy conservation, public safety and identity theft and, most recently, with CEPSM, in social media marketing for public sector and non-profit organizations.

Prior to becoming Director of CEPSM, Jim was Director of Marketing and Corporate Communications at Health Canada, where he oversaw marketing campaigns and led the development of the Canadian Health Network. He also served on the Treasury Board Secretariat Committee responsible for the development of the Federal Government Communications Policy. He was Manager, Advertising and Promotion at Canada Post Corporation (Retail Division), Advertising Coordinator at Eaton’s (Montreal) and held positions with a large advertising agency. Jim is a Past-President of the National Capital Region American Marketing Association (AMA) chapter and a former member of the editorial board of “Marketing News”. His team at Health Canada was awarded the AMA “Marketer of the Year Award”.

CEPSM Website: www.publicsectormarketing.ca
Twitter: www.twitter.com/jimmintz
Blog: www.jimmintz.ca

Terry O’Reilly is the familiar voice — and the co-writer and co-producer — behind The Age of Persuasion, the hit CBC radio show about the business, the craft, and the promise of advertising. It draws over 600,000 listeners every week. O’Reilly has won hundreds of national and international awards for his ad work, has been named to Marketing Magazine’s Power 100 List, and, in 2009, was inducted into the Marketing Hall of Legends.

Away from the mic, O’Reilly is the co-founder of Pirate Radio & Television, in New York and Toronto, which specializes in the audio production for radio and television commercials. He also hosts sold-out radio seminars, is a recipient of the Les Usherwood Lifetime Achievement Award, given by the advertising industry, and was named as Radio Chair of the Clio Awards in Miami. His book, The Age of Persuasion: How Marketing Ate Our Culture, co-authored with Mike Tennant, was released by Random House in October, 2009.

Podcast: http://www.cbc.ca/ageofpersuasion/index.html?copy-podcast

Get to know Terry: http://www.terryoreilly.ca/speaking

Sue is currently the Director of Marketing, E-Communications and Creative Services at the Public Health Agency of Canada. Her 25 year+ career in communcations started in the “back room” of a weekly newspaper where she started as a typesetter, eventually moving up the ladder to work in the darkroom (it was the olden days), becoming a reporter and finally editor. With both a Bachelor’s degree in English and a community college diploma in Journalism, Sue has worked in a wide range of public and private sector communications organizations.

Her work in federal government communications has provided her with many varied and rewarding experiences. As the Chief of Staff to the Minister of Transport during the terrorist attacks of 9/11, she saw firsthand the value of fast and relevant crisis and emergency communications. This included immediate response to the emergency and the implementation of longer-term measures established to increase security measures at airports.

Most recently, Sue managed the Public Health Agency of Canada’s $30+million H1N1 flu virus outbreak/response marketing campaign which married traditional and new marketing tactics to provide Canadians with the information they needed to protect themselves and others from the H1N1 flu virus. The ability to influence behaviour change to improve public health in Canada – coughing into your sleeve, not your hand – is an ongoing privilege and challenge for Sue.

Barry Siskind is the author of six best-selling business books including his latest book Powerful Exhibit Marketing. In addition he has written over 500 original trade articles and industry reports as well as several guru reports for the Centre for Exhibition Industry Research.

Each year Barry delivers over 100 keynotes, workshops and seminars around the world. In the past year Barry has traveled across Canada several times from St John’s NL to Vancouver, BC, in the United States from Philadelphia to Las Vegas as well as Sao Paulo, Brazil, Lisbon, Portugal and Bangkok, Thailand and Zagreb, Croatia.

He is certificated at the practitioners level from the Neuro-linguistic Institute and an active member of the Canadian Association of Exposition Management, the Centre for Exhibition Industry Research, the Trade Show Exhibitors Association and the International Association of Exhibitions and Events and has earned a listing in Canada Who’s Who. He was recently nominated to the board of Directors of The Center for Exhibitor and Event Marketing (ICEEM).

As a business author, Barry Siskind has written seven best-selling books including Selling from the Inside Out, Powerful Exhibit Marketing, Bumblebees Can’t Fly, 7 simple strategies to make the impossible, Possible, , Eagles Must Soar, strategies for living a life with certainty and Making Contact , the art of business networking. He has also written over 500 original trade articles and industry reports as well as a Guru series for the Centre for Exhibition Industry Research.

In 2006 Barry was the recipient of Canadian Exposition Industry Lifetime Achievement Award in recognition of 20 years of outstanding achievements in furthering the professionalism of the Canadian Exposition industry.

His energetic, motivational and informative presentation style has earned him a listing in Canada Who’s Who.

Linda Smith has worked in public relations in Canada for nearly 25 years consulting to some of Canada’s best known companies.

She was instrumental in driving the growth of Hill and Knowlton in its inception in Canada and then founded and led Fleishman-Hillard in Canada. Recently she formed a communications consulting agency called Smithcom.

Linda has extensive expertise in marketing communications, issues management and crisis communications.
She has developed global crisis management programs for a variety of companies and was a company spokesperson and communications team member for Maple Leaf Foods during the listeriosis outbreak where 22 people lost their lives.

During her 15 years as operational lead of Fleishman-Hillard Canada she oversaw the growth of the agency from start up to 150 consultants under a variety of brands including Fleishman-Hillard Canada, High Road, iStudio and Avant. Her early career was with Broadcast News/Canadian Press in Toronto covering provincial and national affairs. Linda is from Montreal and attended Ryerson Polytechnical University in the journalism program.

Since joining CROP in 2007, Maïalène has managed numerous projects for various clients, namely from the fields of media, healthcare and social services, as well as government organizations. She has extensive expertise in conducting quantitative studies and is a focus group and face-to-face moderator.

Linda has 20 years of experience with branding and marketing, both agency and client side. As a former Brand Manager (Kraft General Foods, Primo) and Director of Merchandising (Loblaws) Linda led cross functional teams and understands first hand the importance of being aligned to deliver the brand promise at every touch point. She currently leads the branding and marketing practice at Brown Communications Group, a full service agency with 35 employees and over $14 million in annual billings. She ensures her clients understand the value of dedication to branding fundamentals.

Recognized for achieving superior and tangible results, Linda leads branding programs in the private, public and non-profit sectors, develops strategic plans and writes and executes marketing plans, including social marketing. She is skilled in developing local, grass roots initiatives as well as national integrated multi-media campaigns. The industries she has recently worked in include healthcare, education, work safety, immigration, the arts, energy, real estate and software.

Linda enjoys volunteering her skills and is currently helping Centrepoint Nonprofit Management Consultants by delivering branding workshops and strategic planning sessions. She is the recipient of a 2009 IABC Award of Excellence in Brand Management Strategic Communication.

Linda holds a Masters of Business Administration from the University of Toronto and a Bachelor of Science from the University of Guelph.