MARCOM Professional Development Forum

Do you have an integrated marketing campaign to share at MARCOM 2010?

Check out the program and be recognized for Marketing Excellence in your sector!

When? June 10-11 + Pre-Forum Workshops on June 9
Where? Hilton Lac-Leamy
2010 Theme: Marketing with Authenticity

Get Prepared:

• Review the Forum Program;
• Meet some of the Speakers;
• Book Your Hotel Room at the Hilton;
• Find out how to Exhibit; or
• Become a Partner.

Where? At MARCOM June 10, 3:15 – 4:30 p.m.
What? Maple Leaf Foods Demonstrates the Importance of Authenticity in Crisis Communications

Speaker: Linda Smith | Communications Consultant for Maple Leaf Foods

For Maple Leaf Foods, 2008 was a year to recall. Maple Leaf products were linked to 22 deaths related to a listeriosis outbreak and the company needed more than a crisis plan during this major event. This session will cover the values that drove the company’s actions and related communications efforts. Communications Consultant, Linda Smith, will share the communications strategies demanded of them during that most trying time. Participants will walk away with a unique perspective of the power of authenticity in crisis communications and concrete lessons learned.

Where? At MARCOM June 11, 8:30 a.m.
What? “Leading the Charge” Panel: Marketing Driven Organizations in Government

Facilitator: Jim Mintz | Director, Centre of Excellence for Public Sector Marketing
Karen Dufton | Senior Director General, Service Canada, Head, Marketing and Communications
Greg MacDougall | Director, Communications, CATSA
Lisa Allaire | Director General, Production and Advertising Services, Department of National Defence

What is a marketing-driven organization? What are some of the challenges faced in transforming a bureaucratic culture into a customer-centric organization? How do you get buy-in across the organization? These are some of the questions that will be answered by our panel of public sector marketing leaders who will share their experience and expertise on how they are creating a dynamic marketing culture in their organizations and what you can do to advance marketing as a powerful business transformation tool.