MARCOM Professional Development Forum

Presented by:



Kathy Simioni, Senior Marketing Advisor, Marketing and Communications Services Branch, Health Canada

Background:
Health Canada’s role in the National Anti-Drug Strategy is to develop a five-year, $30 million youth drug prevention mass media campaign with a goal of increasing the awareness among youth about the dangers of experimenting with illicit drugs and to help youth make “smart choices” about drug use. It is part of the Government of Canada’s NADS aimed at reducing the supply of and demand for illicit drugs, as well as addressing the crime associated with illegal drugs. This is the first national mass media anti-drug campaign since 1993 in Canada and the first to use innovative, new-media tactics. The campaign targets two audiences: youth ages 13 to 15 and their parents.

www.drugprevention.gc.ca / www.preventiondesdrogues.gc.ca

To hear more about the full implementation, results and lessons learned, register for MARCOM!

There are still spots available – DO YOU WANT TO SHARE your campaign? Check it out here.

Marketing Magazine is the sponsor of the Marketing Excellence Recognition Program

As part of the Marketing Excellence Recognition Program at MARCOM, Anne Leonard, Executive Director at arrive alive DRIVE SOBER®, will share the followed integrated marketing campaign on June 11 in Poster Presentation Roundtable format.

Raising awareness to prevent impaired driving for 20+ years

The arrive alive DRIVE SOBER® campaign has been lauded at conferences, in research papers and by the public. Though some of the public mistakenly think that arrive alive DRIVE SOBER® is hosted by the government or MADD, it is actually hosted by our charity, with guidance from a volunteer Marketing Committee and with support from the Ministry of Transportation and The Beer Store and supplemental support from Smart Serve Ontario and RIDE Checkbooks.

Key Campaign Components
• Video and Radio Public Service Announcements (PSAs)
• posters and postcards, wallet cards, insurance folders, tattoos etc. as giveaways
• awareness days, involvement at other events
• Launch event and tactical press releases

Target Audience
All road users whether they be drivers or passengers.

Objectives
• To raise awareness of the consequences for impaired driving
• To provide strategies/affordable alternatives for getting home safely
• To share information about new legislation and keep all drivers up to date on consequences for impaired driving

To hear more about the full implementation, results and lessons learned, register for MARCOM!

There are still spots available – DO YOU WANT TO SHARE your campaign? Check it out here.

Marketing Magazine is the sponsor of the Marketing Excellence Recognition Program

As a MARCOM participant, you will receive a special discounted rate of only $189.00 + tax at the Hilton Lac-Leamy. The deadline for this rate is May 28, so book your room today and enjoy world-class accommodations and expert marketing communications advice all in one place!

After this date, the rate rises to $279.00 + tax, so don’t delay!

Group Name : MARCOM 2010
Group Code : GUG
Group Rate : $189.00 + GST (until May 28, 2010)

Book NOW: MARCOM Personalized Booking Site