Delegates will enjoy learning about integrated marketing campaigns through poster displays and presentations on June 11. Here is one of eight MARCOM will feature.
72 hours…Is Your Family Prepared?” Emergency Preparedness Campaign
Presented by:
Amy Jarrette
Manager, Marketing and Communications Outreach,
Public Safety Canada
Background:
The “72 hours…Is Your Family Prepared?” social marketing campaign encourages Canadians to be prepared to cope on their own for at least the first 72 hours of an emergency, enabling first responders to focus on those in urgent need. Launched in 2006 by Public Safety Canada in collaboration with the Canadian Red Cross, St. John Ambulance, and The Salvation Army, the 72 hours campaign asks that Canadians know the risks in their community; make an emergency plan; and, get an emergency kit. Public Safety Canada works closely with the provinces and territories, NGOs, and other key partners, in this comprehensive social marketing program on emergency preparedness.
