MARCOM Professional Development Forum

Get up-to-date with the following Social Media experts at MARCOM 2009.

June 2:                      09:00 – 16:30            Pre-Conference Workshop 3

Social Media Marketing 101

Mike Kujawski, Marketing and Social Media Strategist, Centre of Excellence for Public Sector Marketing

This interactive workshop will be broken into two core parts: Presentation and Hands-On Working Session (using CEPSM’s exclusive Social Media Marketing Workbook]).

June 3:          13:00 – 14:15            Concurrent 1

Email & Social Media: Natural Allies

Chris Carder, President, ThinData and
Jim Jeang, Interactive Marketing Manager, Canadian Blood Services

Are you interested in leveraging social networks to optimize your email marketing results? And, are you trying to find the best direction to do so?

June 4:          08:30 – 09:45            Keynote Address

Yes We Did: Strategic Insights and Social Media from the Campaign that Changed History

Rahaf Harfoush, Social Media Expert; Member of Obama’s New Media Team; Associate Director of the Global Cooperation Initiative at the World Economic Forum

Hope. Change. Action. In this talk, Rahaf Harfoush provides an insider’s look at Barack Obama’s all-encompassing — and, yes, historic — social media campaign.

June 4:          10:15 – 11:30            Concurrent 3

Modern Market Research: Learn how to leverage free social media tools to make your job a breeze!

Mike Kujawski, Marketing and Social Media Strategist, Centre of Excellence for Public Sector Marketing
Nicholas Charney, Policy Analyst, Human Resources and Skills Development Canada, Knowledge Planning and Knowledge Exchange

“Must-have” tools for the modern public sector and non-profit workplace!

June 4:          13:00 – 14:45            Concurrent 1

Facing Facebook Today: How to Use Facebook to Stay Ahead of the Game
Tom Arrix, Vice President of Sales East, Facebook

Get all the detail about these sessions by reviewing MARCOM 2009’s Conference.  Register Now.

MARCOM 2009 will boast a line-up of top-notch marketing and communications subject matter experts.  Judy Lewis will join the roster to present the Rules of PR Engagement.   MARCOM brings you the most up-to-date information for marketing in tough economic times.

June 3    13:00 – 14:15

The Rules of PR Engagement
Judy Lewis, Co-founder and Executive Vice President, Strategic Objectives

Discover how the power of PR and media relations can engage the public, media, influencers and stakeholders.  Judy Lewis, co-founder and Executive Vice President of Strategic Objectives, will share valuable insights into how to create proactive, effective strategies that engage audiences and help achieve and advance communications objectives. Through a series of award-winning case studies, you will learn valuable best-practices in building positive media awareness and public support for important issue-oriented campaigns.

Judy is a PR innovator and has created and orchestrated numerous grassroots PR campaigns on issues ranging from Stop Violence Against Women and Human Rights to Health, Youth at Risk, and many other issues of national concern.

Judy will share her knowledge and know-how on how to create innovative results-oriented PR programs that cut through the noise and engage the public.

Strategic Objectives campaigns capture the hearts and minds of consumers and have won numerous top international and national awards. It is the only Canadian firm to ever win a United Nations Grand Award for Outstanding Public Relations for raising awareness of an issue of vital concern and activating consumers to help make a difference.

Read more about Judy…

Judy Lewis
Co-founder and Executive Vice President
Strategic Objectives

Judy Lewis is the Co-founder and Executive Vice President of Strategic Objectives, one of Canada’s leading public relations firm. A highly respected communications and public relations specialist, Judy provides strategic senior counsel to many of Canada’s leading organizations. Her proactive, effective public relations strategies and solutions-driven crisis and issues communications advance market position, brand strength, positive media profile and public reputation. Judy is a recognized speaker on public relations in Canada and the United States and was honoured to be invited to address the United Nations 57th Annual DPI/NGO Conference.

Strategic Objectives represents a variety of International and Canadian leading brands including The Body Shop, Cadbury, Reitmans, Interac Association, Build-A-Bear Workshop, M&M Meat Shops, Kraft, Tetley among others. Strategic Objectives PR programs have won more than 100 prestigious top national and international awards, including the United Nations Grand Award for Outstanding Achievement in Public Relations for The Body Shop’s STOP Violence Against Women campaign.

Before co-founding Strategic Objectives with her sister Deborah Weinstein in 1983, Judy was a radio current affairs producer with the CBC (Canadian Broadcasting Corporation) and a television producer with Canada’s leading national television network, CTV. Originally from Montreal and a graduate of McGill University, Judy is a member of Canada’s Top 100 List of Women’s Business Owners, and has been honoured with the Queen’s Golden Jubilee Medal. Judy lives in Toronto with her husband and two children.

Register for MARCOM today!

For those of you engaging in social media and taking advantage of our News Feed, we’re pleased to share that the Conference Program is now Live.  Please browse the sessions and make your plan to participate.  Check back at our Web site often for updates.

NEW: We have a new Blog called MARCOM Marketing Wisdom where we will bring you relevant marketing information from our speakers and other marketing  subject-matter experts leading up to the conference.  Stay abreast of the latest information and make arrangements to meet and discuss your views at the event.