MARCOM Professional Development Forum

Are you overwhelmed by the choices of tools and tactics out there?

Are you head-first into social media without a marketing plan?

Are you spending money on the right mediums; those that resonate with your targets?

Whoa. Time to take a step back and get some expert advice. MARCOM brings together marketing and communications practitioners.  Stop attending education piece meal, all over the place. Plan now to attend MARCOM June 10 and 11 and get all your information in one place when you are focused and surrounded by others who do what you do.

MARCOM has a great session for you if you are striving to improve the integration and consistency of your communications across your public sector organization. 

Coming June 10, 2010

10:15 – 11:30 Session 1: Integrated Positioning & Messaging: Rethinking Public Sector Marketing & Communications

Josef Jurkovic | Director and Founding Partner, The Centre for Excellence in Communications

One of the biggest challenges for public sector communicators and marketers is ensuring consistent and coherent messaging across all parts of the organization. Every public sector organization, large or small, has many “touch points” through which messages are disseminated and interactions with target audiences and market segments take place. This interactive session will outline the benefits of developing, introducing and managing a comprehensive internal and external messaging system based on CEC’s Communications Message Pyramid ^TM. The session will focus on a step-by-step approach to public sector positioning and messaging that will improve the consistency, clarity, coherence and impact of your organization’s communications and marketing.

Check out the line-up of exhibitors and sponsors currently supporting MARCOM 2010. If you have a marketing or communications solution to share with government, association and non-profit organizations, then make MARCOM part of your face-to-face plan.  Think outside the box and get out of the office.  Relationships are king, so let’s not only market with Authenticity but develop our next connections at MARCOM.

See you there!