MARCOM Professional Development Annual Forum

What is the Marketing Excellence Recognition Program?

The Marketing Excellence Recognition Program, sponsored by Marketing Magazine, provides a forum for public sector and not-for-profit organizations to share comprehensive integrated marketing campaigns or initiatives with peers from across Canada.  The program is featured as a key additional learning opportunity with many take-away ideas and lessons learned.

Eligibility:

The program is open to federal, provincial, municipal governments, crowns, associations and non-profit organizations.

Criteria:

The campaign must have some measurement / results to show as of April, 2012, (whether tips for success or pitfalls to avoid).  Submissions must include the following:

• Title of Campaign
• Key Campaign Components
• Target Audience(s)
• Objectives
• Execution
• Measurement / Results
• Overall Integration of Channels/Tactics
• Lesson(s) Learned / Advice for others

Benefits:

Eight initiatives / campaigns will be selected by a committee and featured as an additional learning opportunity.  Profile for these initiatives at MARCOM 2012 will include:

• Poster Presentation / materials (provided by organization) will be on display for both days of MARCOM Professional Development – May 15 & 16;
• Host and facilitate a 1 hour Peer-2-Peer Roundtable on May 16, 2012, to present the initiative for 15 minutes and field questions from attendees and share best practices / lessons learned;
• Pre-event profile as part of an e-mail campaign to 10,000 prospective attendees;
• Each Initiative will be featured on the MARCOM Web site www.marcom.ca leading up to the Forum;
• Presenters will receive a Recognition of Marketing Excellence Certificate to display at the office as a memento   and reminder of the importance of integrated marketing in communicating consistently across marketing channels.