Peer-2-Peer and Marketing Campaign Roundtables

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Kelly Rusk Kelly Rusk | Partner/Director
The Centre for Excellence in Communications

Internal Communications and Dealing with Change in Positive Ways (May 15)

Federal Transition Advice and Guidance (May 16)

Bernie Colterman Kelly Rusk | Partner/Director
The Centre for Excellence in Communications

Internal Communications and Dealing with Change in Positive Ways (May 15)

Federal Transition Advice and Guidance (May 16)

Josef Jurkovic Kelly Rusk | Partner/Director
The Centre for Excellence in Communications

Internal Communications and Dealing with Change in Positive Ways (May 15)

Federal Transition Advice and Guidance (May 16)

Mike Kujawski Kelly Rusk | Partner/Director
The Centre for Excellence in Communications

Internal Communications and Dealing with Change in Positive Ways (May 15)

Federal Transition Advice and Guidance (May 16)

Eric Collard Kelly Rusk | Partner/Director
The Centre for Excellence in Communications

Internal Communications and Dealing with Change in Positive Ways (May 15)

Federal Transition Advice and Guidance (May 16)

Kelly Rusk

David Scholz

Gaetan Namouric

Jacqueline Loch

Eric Collard

Graham Machacek

Jeronimo De Miguel

Jim Mintz

Mike Kujawski

Caroline Kealey

Bernie Colterman

Jason Prini

Rupen Seoni

Jon Juane

Josef Jurkovic

Diane Duford

Diane Duford

Diane Duford

Josef Jurkovic

Josef Jurkovic

Partner/Director
The Centre for Excellence in Communications

Internal Communications and Dealing with Change in Positive Ways (May 15)
Federal Transition Advice and Guidance (May 16)

May 15 3:30-4:45 p.m. (followed by Networking Reception)
Internal Communications and Dealing with Change in Positive Ways | Josef Jurkovic, Partner / Director, The Centre for Excellence in Communications (CEC)
Who Owns Social Media and where does it belong in your organization? | Mike Kujawski, Vice-President, Strategic Marketing and Digital Engagement, Centre for Excellence in Public Sector Marketing (CEPSM)
Facilitating Online Collaboration | Eric Collard, Consultant & Marc Valois, ???, Intersol Group
You’ve sold the importance of a social networks approach to your boss; now how do you validate the effects of your monitoring or action on them and measure ROI? | Presented by Eureka.ca, facilitated by David Scholz, Partner, Léger Marketing
Marketing Challenges in the Municipal Sector | Bernie Colterman, Managing Partner, CEPSM
Behind the Scenes of a Viral Web Video | Jon Juane, Service Canada
Choosing a Social Media Took Kit | Kelly Rusk, IABC Ottawa
An Integrated Case Study Approach to Leveraging Current Media Trends | Jacqueline Loch, Rogers Media Inc.
Federal Transition Advice and Guidance | Diane Duford, Director, Department of National Defence
Federal Transition Advice and Guidance | Jim Mintz, Managing Partner, CEPSM
Topic to come | Rupen Seoni, Environics Analytics
Topic to come | TBD, PTI /MarcomCentral
May 16 11:30 – 12:30 (then proceed to Lunch)
Make Death Wait: Raising Canadians’ awareness of the threat of heart disease and stroke which take 1 in 3 Canadians before their time |Laura Plant or Joanne Cullen, Heart and Stroke Canada

Get Volunteering: An Integrated National Communications Case Study (The power of multi-partner, cross-sector collaborations) | Graham Machacek, Volunteer Canada and Jeronimo De Miguel, Manulife Financial

Federal Transition Advice and Guidance | Josef Jurkovic, CEC
Federal Transition Advice and Guidance | TBD
Why is Branding the most important component of a Marketing Strategy| Jim Mintz, CEPSM
Communications Evaluation: Cost effective ways to measure your communications activities | Caroline Kealey, Ingenium Communications
The last 12 months in Government Creative | Gaétan Namouric, Bleublancrouge
Topic TBD | Mike Kujawski, CEPSM
Topic TBD | Jason Prini, digitalOttawa
Social Media: Monitoring vs. Intelligence; why you can’t do without the human element | Zachary Devereaux, Chief Analyst, Nexalogy Environics

Mark Buzan

Mark Buzan

Principal and Chief Magnifier
Action Strategies