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Josef Jurkovic
Partner/Director
The Centre for Excellence in Communications
Federal Transition Advice and Guidance (May 16)
May 15 3:30-4:45 p.m. (followed by Networking Reception)
Internal Communications and Dealing with Change in Positive Ways | Josef Jurkovic, Partner / Director, The Centre for Excellence in Communications (CEC)
Who Owns Social Media and where does it belong in your organization? | Mike Kujawski, Vice-President, Strategic Marketing and Digital Engagement, Centre for Excellence in Public Sector Marketing (CEPSM)
Facilitating Online Collaboration | Eric Collard, Consultant & Marc Valois, ???, Intersol Group
You’ve sold the importance of a social networks approach to your boss; now how do you validate the effects of your monitoring or action on them and measure ROI? | Presented by Eureka.ca, facilitated by David Scholz, Partner, Léger Marketing
Marketing Challenges in the Municipal Sector | Bernie Colterman, Managing Partner, CEPSM
Behind the Scenes of a Viral Web Video | Jon Juane, Service Canada
Choosing a Social Media Took Kit | Kelly Rusk, IABC Ottawa
An Integrated Case Study Approach to Leveraging Current Media Trends | Jacqueline Loch, Rogers Media Inc.
Federal Transition Advice and Guidance | Diane Duford, Director, Department of National Defence
Federal Transition Advice and Guidance | Jim Mintz, Managing Partner, CEPSM
Topic to come | Rupen Seoni, Environics Analytics
Topic to come | TBD, PTI /MarcomCentral
May 16 11:30 – 12:30 (then proceed to Lunch)
Make Death Wait: Raising Canadians’ awareness of the threat of heart disease and stroke which take 1 in 3 Canadians before their time |Laura Plant or Joanne Cullen, Heart and Stroke Canada
Get Volunteering: An Integrated National Communications Case Study (The power of multi-partner, cross-sector collaborations) | Graham Machacek, Volunteer Canada and Jeronimo De Miguel, Manulife Financial
Federal Transition Advice and Guidance | Josef Jurkovic, CEC
Federal Transition Advice and Guidance | TBD
Why is Branding the most important component of a Marketing Strategy| Jim Mintz, CEPSM
Communications Evaluation: Cost effective ways to measure your communications activities | Caroline Kealey, Ingenium Communications
The last 12 months in Government Creative | Gaétan Namouric, Bleublancrouge
Topic TBD | Mike Kujawski, CEPSM
Topic TBD | Jason Prini, digitalOttawa
Social Media: Monitoring vs. Intelligence; why you can’t do without the human element | Zachary Devereaux, Chief Analyst, Nexalogy Environics




















