MARCOM Professional Development Annual Forum

But, the conversation continues…
Follow @marcomforum and keep the engaging conversations and sharing going.

Thanks to the incredible number of tweets, people who couldn’t make it got in on the conversations and top tips.

We’ll be wrapping it up and pointing you to the analysis. We’ll be sharing photos too, so stay tuned.

In the meantime, mark your calendars now for MARCOM Annual Forum 2012: May 15-16 at the Ottawa Convention Centre.

Why not bolster your approach through a Loyalty Program.  Join us June 1st  from 10:30 – 11:30 a.m. for some great advice.

Launching an Effective Member Loyalty Program

Edward Gillis

Chief Operating Officer and Executive Secretary
Professional Institute for the Public Service of Canada

Andrew Gize

Program Development Officer
Professional Institute for the Public Service of Canada

A case study look at how a national member based labour organization launched an effective affinity program. Insight on which companies to partner with, how to create member awareness/buy-in, and non-dues revenue generation (advertising, sponsorship, revenue sharing) are among some of the topics to be reviewed.

Attendee Take-aways:

1. Create an affinity-based revenue stream
2. Develop an effective marketing strategy
3. Build stakeholder buy-in

How often do you get stuck behind your desk feeling isolated and alone in your efforts? It’s time to step away and share real stories and best practices with others who do what you do!

MARCOM attendees will mix and mingle with a national audience of marketers and communicators from the government and not-for-profit sectors.  What a great opportunity to meet peers from across Canada and get inspired by what you learn.  

You’ll meet representatives from the following organizations and there’s still time for you to join them.

Agriculture and Agri-Food Canada
Alberta Association of Municipal Districts and Counties
Alberta Urban Municipalities Association
Association of Professional Engineers and Geoscientists of BC
Better Business Bureau
Bryan Mills Iradesso
Burlington Public Library
Canadian Agency for Drugs and Technologies in Health
Canadian Association of Speech-Language Pathologists and Audiologists
Canadian Association of University Business Officers
Canadian Chiropractic Association
Canadian Foundation for Innovation
Canadian Heritage
Canadian Institutes of Health Research
Canadian Marketing Association
Canadian Medical Association
Canadian Medical Protective Association
City of Ottawa
City of Stratford
City of Waterloo
Community Living Mississauga
Conservation Ontario
Contact Centre Canada
Dossier Communications
Gay Men’s Sexual Health Alliance
Government of Canada Exhibitions Program
Halton Industry Education Council
Health Canada
Human Resources and Skills Development Canada
Imagine Canada
Immigrant Services Society of BC
Information Services Corporation (ISC)
inviGROate
JJ Szabo International Strategic/Crisis Communications
Job Skills
Kidsability Foundation
Kinark Child and Family Services
Language Right Support Program
Lutherwood
Ministry of Children and Youth Services
Monkey Hill Health Communications
Municipal Finance Officers Association of Ontario
Municipality of North Grenville
National Research Council of Canada
Natural Resources Canada
Natural Sciences and Engineering Research Council of Canada
NB Provincial Capital Commission
Oakville Public Library
Ontario Ministry of Agriculture, Food and Rural Affairs
Parks Canada
Physical & Health Education Canada
PIPSC
Privy Council Office
Public Affairs Bureau
Public Health Agency of Canada
Saint Elizabeth Health Care
Service Canada
Smart Serve Ontario
The Canadian Institute of Chartered Accountants
The Ottawa Mission
University of Ottawa
VHA Home Healthcare
Victoria Order of Nurses

And…we’re only getting started.

You’ll learn how to Socialize, Mobilize and Revolutionize your Marketing at the most important educational forum you’ll attend this year.

REGISTER NOW

It’s time to register for MARCOM 2011, the nation’s only forum dedicated to marketing and communications professionals in the public and not-for-profit sectors.

This year’s line up of speakers is inspiring and will give you the strategic direction needed to thrive in a challenging, cluttered and fast-paced industry.  Even better, register before April 15th to be one of the Early Birds who save.  Book your hotel room before May 13th and enjoy a rate of $165.00 + tax single / double occupancy.

Find all you need to maximize your attendance at the most important education you’ll invest in this year!   Visit simply look under ATTENDEE INFORMATION.

Looking forward to seeing you in June (Workshops May 31).