MARCOM Professional Development Annual Forum

Back by popular demand, Hubert Sacy returns to MARCOM 2012 to share his wealth of experience in social marketing.

Launch of the Low-Risk Drinking Guidelines: Éduc’alcool’s integrated social marketing campaign
Hubert Sacy | President of Société nouvelle and Director General of Éduc’alcool

The National Alcohol Strategy Advisory Committee (NASAC) developed Canada’s Low-Risk Drinking Guidelines (released November 25, 2011) to reduce Canadians’ risk of alcohol-related harms and to help them make more informed decisions about alcohol consumption. As part of Canada’s National Alcohol Strategy, Educ’alcool launched the largest-ever integrated social marketing campaign to support the promotion of these Low-Risk Drinking Guidelines. The marketing activities surrounding the campaign involved research, public relations, TV, cinema, web, print, posters, POS and viral. Target groups included everyone who drinks alcohol which is 4 out of 5 people (excluding children).

Results and lessons learned will reveal: 1) Rigour still works, 2) Don’t wait for others, just do it! 3) Morale and guilt are useless. 4) Have fun!

Join me at MARCOM 2012, May 15, from 10:15 – 11:30 and take away some social marketing lessons learned.

Get Ready, Get Registered.  Friendly faces are preparing to inspire you and help to drive your strategy.

Are you ready?  Have you registered?

Marketing is changing every day and this is your opportunity to stay on top of this change.
REGISTER NOW

Share your marketing initiative or campaign at MARCOM 2011!

The Marketing Excellence Recognition Program, sponsored by Marketing Magazine, will return this year.  Check it out!  You can download a PDF from this site.

Make your attendance more meaningful while meeting your outreach objectives and make your campaign another learning, sharing and networking opportunity.  You’ll lead a 1-hour roundtable, display your poster in the trade show June 1 and 2, receive pre-forum promotion right here on marcom.ca receive a certificate of recognition and have a follow up photo in Marketing Magazine following the forum.  Another way to gain exposure is to take a booth in the trade show (don’t forget it includes a delegate pass for the 2-day forum) and being there to discuss your initiatives at much greater length when delegates are out of session.

Shown here are some of the recipients from 2010 with Rob Sametz of Rogers Publishing.

Presented by:



Presented by:
Danielle Côté, RN, APR, Communications Specialist, CCPN

Background:
Champlain Sodium Reduction Campaign
Most Canadians eat three or four times the amount of sodium they should, a behavior that is putting them at risk for high blood pressure, a key risk factor for heart disease and stroke. The 24-month, bilingual campaign is part of a region-wide effort to reduce heart disease and stroke in Eastern Ontario by 2020. It is a joint endeavor by Ottawa Public Health, the Eastern Ontario Health Unit, the University of Ottawa Heart Institute, the Heart and Stroke Foundation of Ontario, the Champlain Local Health Integration Network and the Ontario Ministry of Health and Long-Term Care.

To hear more about the full implementation, results and lessons learned, register for MARCOM!

Marketing Magazine is the sponsor of the Marketing Excellence Recognition Program