MARCOM Professional Development Forum

For anyone looking for an integrated marketing campaign surrounding a very successful fundraising event – you’ll need to hear this at MARCOM 2010 on June 11, as part of the Marketing Excellence Recognition Program Poster Presentation Roundtables. (try saying that 5 times, fast!).

Presented by:

Marc Cappelli, Partnership, Canada Agriculture Museum Foundation, CSTMC

Background:
Baskets With Panache (BWP) Fundraiser

Too many area schools (parents) cannot afford to send children on educational day trips — Schools are funded equally, but not parents. In 2007, the $27,000 (net) raised subsidized the visits of 2,168 children from 22 schools to take part in one or more of the 22 different school programs offered at the Museum. Our annual awareness program (and fundraiser) to “beacon schools” or “index de défavorisation au Québec” consists of a letter and school programs brochures, sent to Principals in 73 (Beacon type) Schools covering both French and English in Ontario and Quebec.

To hear more about the full implementation, results and lessons learned, register for MARCOM!

Marketing Magazine is the sponsor of the Marketing Excellence Recognition Program

Presented by:

Presented by:
Keren Hawkins, Director, Marketing Services, Service Canada Marketing

Background:
Click Call Visit Campaign
Service Canada Marketing set out to reach those Canadians most affected by the economic downturn to help them access services more conveniently through self-service. The goal was to promote the Web and take pressure off the front line and phones.

To hear more about the full implementation, results and lessons learned, register for MARCOM!

Marketing Magazine is the sponsor of the Marketing Excellence Recognition Program