Where? At MARCOM June 10, 3:15 – 4:30 p.m.
What? Maple Leaf Foods Demonstrates the Importance of Authenticity in Crisis Communications
Speaker: Linda Smith | Communications Consultant for Maple Leaf Foods
For Maple Leaf Foods, 2008 was a year to recall. Maple Leaf products were linked to 22 deaths related to a listeriosis outbreak and the company needed more than a crisis plan during this major event. This session will cover the values that drove the company’s actions and related communications efforts. Communications Consultant, Linda Smith, will share the communications strategies demanded of them during that most trying time. Participants will walk away with a unique perspective of the power of authenticity in crisis communications and concrete lessons learned.
