MARCOM Professional Development Forum

By Jim Mintz and Bernie Colterman, Managing Partners, CEPSM

In today’s economically challenged and constantly changing environment, most government and non-profits are still operating with the same traditional models and these are simply not working anymore. And with the need for increased efficiency, accountability and transparency in all sectors, along with a requirement to be more strategic in the prioritization and delivery of programs, services and other social initiatives, the need to innovate couldn’t be stronger.

JUNE 9: 09:00 – 16:30
Essential Selling Skills Bootcamp

Bernie Colterman | President, Colterman Marketing Group (CMG) Canada

One of the biggest challenges facing not-for-profit and government organizations is how to effectively engage and recruit corporate partners. This one-day workshop is designed for fund development and sponsorship managers and related professionals involved in soliciting corporate funds and/or in-kind services who want to take a more professional approach towards selling. It will provide the essential sales training you need to be more effective at reaching potential prospects, presenting your solutions and influencing the decision-making process.