MARCOM Professional Development Annual Forum

By Jim Mintz and Bernie Colterman, Managing Partners, CEPSM

In today’s economically challenged and constantly changing environment, most government and non-profits are still operating with the same traditional models and these are simply not working anymore. And with the need for increased efficiency, accountability and transparency in all sectors, along with a requirement to be more strategic in the prioritization and delivery of programs, services and other social initiatives, the need to innovate couldn’t be stronger.

Presented by:



Kathy Simioni, Senior Marketing Advisor, Marketing and Communications Services Branch, Health Canada

Background:
Health Canada’s role in the National Anti-Drug Strategy is to develop a five-year, $30 million youth drug prevention mass media campaign with a goal of increasing the awareness among youth about the dangers of experimenting with illicit drugs and to help youth make “smart choices” about drug use. It is part of the Government of Canada’s NADS aimed at reducing the supply of and demand for illicit drugs, as well as addressing the crime associated with illegal drugs. This is the first national mass media anti-drug campaign since 1993 in Canada and the first to use innovative, new-media tactics. The campaign targets two audiences: youth ages 13 to 15 and their parents.

www.drugprevention.gc.ca / www.preventiondesdrogues.gc.ca

To hear more about the full implementation, results and lessons learned, register for MARCOM!

There are still spots available – DO YOU WANT TO SHARE your campaign? Check it out here.

Marketing Magazine is the sponsor of the Marketing Excellence Recognition Program

June 10: 12:45 – 13:40 p.m.

1. Researching Multicultural Markets: How to be effective while keeping it manageable – Rupen Seoni, Environics Analytics
2. The world of web browsing is drastically changing, are you ready for it? – Marquis Côté and Jason Prini, digitalOttawa
3. Is there any hope for two-way social media engagement by the Government of Canada? – Mike Kujawski, CEPSM

JUNE 9: 09:00 – 16:30
Essential Selling Skills Bootcamp

Bernie Colterman | President, Colterman Marketing Group (CMG) Canada

One of the biggest challenges facing not-for-profit and government organizations is how to effectively engage and recruit corporate partners. This one-day workshop is designed for fund development and sponsorship managers and related professionals involved in soliciting corporate funds and/or in-kind services who want to take a more professional approach towards selling. It will provide the essential sales training you need to be more effective at reaching potential prospects, presenting your solutions and influencing the decision-making process.