MARCOM Professional Development Forum

Presented by:

Presented by:
Keren Hawkins, Director, Marketing Services, Service Canada Marketing

Background:
Click Call Visit Campaign
Service Canada Marketing set out to reach those Canadians most affected by the economic downturn to help them access services more conveniently through self-service. The goal was to promote the Web and take pressure off the front line and phones.

To hear more about the full implementation, results and lessons learned, register for MARCOM!

Marketing Magazine is the sponsor of the Marketing Excellence Recognition Program

By Jim Mintz and Bernie Colterman, Managing Partners, CEPSM

In today’s economically challenged and constantly changing environment, most government and non-profits are still operating with the same traditional models and these are simply not working anymore. And with the need for increased efficiency, accountability and transparency in all sectors, along with a requirement to be more strategic in the prioritization and delivery of programs, services and other social initiatives, the need to innovate couldn’t be stronger.