Presented by:
Kathy Simioni, Senior Marketing Advisor, Marketing and Communications Services Branch, Health Canada
Background:
Health Canada’s role in the National Anti-Drug Strategy is to develop a five-year, $30 million youth drug prevention mass media campaign with a goal of increasing the awareness among youth about the dangers of experimenting with illicit drugs and to help youth make “smart choices” about drug use. It is part of the Government of Canada’s NADS aimed at reducing the supply of and demand for illicit drugs, as well as addressing the crime associated with illegal drugs. This is the first national mass media anti-drug campaign since 1993 in Canada and the first to use innovative, new-media tactics. The campaign targets two audiences: youth ages 13 to 15 and their parents.
www.drugprevention.gc.ca / www.preventiondesdrogues.gc.ca
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