MARCOM Professional Development Annual Forum

MARCOM Professional Development Annual Forum 2010 took place at the Hilton Lac-Leamy in Gatineau, Quebec on June 10 & 11 with Workshops on June 9th.

The organizers are very grateful to Ideas on the Edge for capturing MARCOM 2010. To visit David Pasho’s Web site and to order prints, please visit http://ideasontheedge.com/

Have a look back at MARCOM2010 or get a sense of what you missed. These are but a sample of the many photos taken of our excellent speakers, attentive attendees, trade show solutions providers and many hands that went into producing and executing this professional development opportunity for public sector and not-for-profit marketers and communicators. Enjoy!

P.S. More information to come about Video Samplers and Sales – please stay tuned!

For anyone looking for an integrated marketing campaign surrounding a very successful fundraising event – you’ll need to hear this at MARCOM 2010 on June 11, as part of the Marketing Excellence Recognition Program Poster Presentation Roundtables. (try saying that 5 times, fast!).

Presented by:

Marc Cappelli, Partnership, Canada Agriculture Museum Foundation, CSTMC

Background:
Baskets With Panache (BWP) Fundraiser

Too many area schools (parents) cannot afford to send children on educational day trips — Schools are funded equally, but not parents. In 2007, the $27,000 (net) raised subsidized the visits of 2,168 children from 22 schools to take part in one or more of the 22 different school programs offered at the Museum. Our annual awareness program (and fundraiser) to “beacon schools” or “index de défavorisation au Québec” consists of a letter and school programs brochures, sent to Principals in 73 (Beacon type) Schools covering both French and English in Ontario and Quebec.

To hear more about the full implementation, results and lessons learned, register for MARCOM!

Marketing Magazine is the sponsor of the Marketing Excellence Recognition Program

Presented by:

Presented by:
Keren Hawkins, Director, Marketing Services, Service Canada Marketing

Background:
Click Call Visit Campaign
Service Canada Marketing set out to reach those Canadians most affected by the economic downturn to help them access services more conveniently through self-service. The goal was to promote the Web and take pressure off the front line and phones.

To hear more about the full implementation, results and lessons learned, register for MARCOM!

Marketing Magazine is the sponsor of the Marketing Excellence Recognition Program

Presented by:



Presented by:
Danielle Côté, RN, APR, Communications Specialist, CCPN

Background:
Champlain Sodium Reduction Campaign
Most Canadians eat three or four times the amount of sodium they should, a behavior that is putting them at risk for high blood pressure, a key risk factor for heart disease and stroke. The 24-month, bilingual campaign is part of a region-wide effort to reduce heart disease and stroke in Eastern Ontario by 2020. It is a joint endeavor by Ottawa Public Health, the Eastern Ontario Health Unit, the University of Ottawa Heart Institute, the Heart and Stroke Foundation of Ontario, the Champlain Local Health Integration Network and the Ontario Ministry of Health and Long-Term Care.

To hear more about the full implementation, results and lessons learned, register for MARCOM!

Marketing Magazine is the sponsor of the Marketing Excellence Recognition Program