MARCOM Professional Development Forum

MARCOM Professional Development Annual Forum 2010 took place at the Hilton Lac-Leamy in Gatineau, Quebec on June 10 & 11 with Workshops on June 9th.

The organizers are very grateful to Ideas on the Edge for capturing MARCOM 2010. To visit David Pasho’s Web site and to order prints, please visit http://ideasontheedge.com/

Have a look back at MARCOM2010 or get a sense of what you missed. These are but a sample of the many photos taken of our excellent speakers, attentive attendees, trade show solutions providers and many hands that went into producing and executing this professional development opportunity for public sector and not-for-profit marketers and communicators. Enjoy!

P.S. More information to come about Video Samplers and Sales – please stay tuned!

Where? At MARCOM June 11, 8:30 a.m.
What? “Leading the Charge” Panel: Marketing Driven Organizations in Government

Facilitator: Jim Mintz | Director, Centre of Excellence for Public Sector Marketing
Karen Dufton | Senior Director General, Service Canada, Head, Marketing and Communications
Greg MacDougall | Director, Communications, CATSA
Lisa Allaire | Director General, Production and Advertising Services, Department of National Defence

What is a marketing-driven organization? What are some of the challenges faced in transforming a bureaucratic culture into a customer-centric organization? How do you get buy-in across the organization? These are some of the questions that will be answered by our panel of public sector marketing leaders who will share their experience and expertise on how they are creating a dynamic marketing culture in their organizations and what you can do to advance marketing as a powerful business transformation tool.