MARCOM Professional Development Annual Forum

Attendees at MARCOM will be able to learn about significant marketing initiatives happening in the public and not-for-profit sectors.

The Canadian Agency for Drugs and Technologies in Health (CADTH) is a not-for-profit agency funded by federal, provincial and territorial governments.  In 2009 CADTH released recommendations that were somewhat controversial surrounding the practice of self-testing of blood sugar by patients with type 2 diabetes.

Their Cafe Scientifique series “How Much is Enough? Testing your blood sugar in type 2 diabetes” (town halls) were aimed at changing diabetes management and creating opportunities for thoughtful reflection and peer-to-peer discussion about self-testing of blood sugar in patients with type 2 diabetes.

As a result:

• 67% of patients said they were likely to discuss their testing regimen with their doctor

• 40% of health care providers indicated they will change how they manage their patients with type 2 diabetes not using insulin

This is one of the marketing excellence recognition program initiatives you can learn more about at MARCOM 2011.  Learn more about the objectives, execution, integration and lessons learned.  Read up now and bring all your questions to this roundtable on June 2.

Share your marketing initiative or campaign at MARCOM 2011!

The Marketing Excellence Recognition Program, sponsored by Marketing Magazine, will return this year.  Check it out!  You can download a PDF from this site.

Make your attendance more meaningful while meeting your outreach objectives and make your campaign another learning, sharing and networking opportunity.  You’ll lead a 1-hour roundtable, display your poster in the trade show June 1 and 2, receive pre-forum promotion right here on marcom.ca receive a certificate of recognition and have a follow up photo in Marketing Magazine following the forum.  Another way to gain exposure is to take a booth in the trade show (don’t forget it includes a delegate pass for the 2-day forum) and being there to discuss your initiatives at much greater length when delegates are out of session.

Shown here are some of the recipients from 2010 with Rob Sametz of Rogers Publishing.

For anyone looking for an integrated marketing campaign surrounding a very successful fundraising event – you’ll need to hear this at MARCOM 2010 on June 11, as part of the Marketing Excellence Recognition Program Poster Presentation Roundtables. (try saying that 5 times, fast!).

Presented by:

Marc Cappelli, Partnership, Canada Agriculture Museum Foundation, CSTMC

Background:
Baskets With Panache (BWP) Fundraiser

Too many area schools (parents) cannot afford to send children on educational day trips — Schools are funded equally, but not parents. In 2007, the $27,000 (net) raised subsidized the visits of 2,168 children from 22 schools to take part in one or more of the 22 different school programs offered at the Museum. Our annual awareness program (and fundraiser) to “beacon schools” or “index de défavorisation au Québec” consists of a letter and school programs brochures, sent to Principals in 73 (Beacon type) Schools covering both French and English in Ontario and Quebec.

To hear more about the full implementation, results and lessons learned, register for MARCOM!

Marketing Magazine is the sponsor of the Marketing Excellence Recognition Program