MARCOM Professional Development Annual Forum

We are excited to announce the first 6 marketing campaigns / initiatives that will be profiled at MARCOM 2011.

BPLMobile Application Launch Campaign:
We r where ur
Burlington Public Library

Nutrition Facts Education Campaign
Health Canada

How Much is Enough? Testing your blood sugar in type 2 diabetes.
Canadian Agency for Drugs and Technologies in Health

Freedom to Enjoy Vancouver
Immigrant Services Society of BC

Diversity is good for business.
Canadian Manufacturers & Exporters

The Science of Hockey – a science and technology literacy initiative
Canada Science and Technology Museums Corporation

Delegates will be able to:

• read more about these leading up to MARCOM
• see posters in the trade show and
• sign up on site for roundtables happening on June 2nd and talk to the people behind these initiatives.

These are a very popular part of the educational programming at our annual forum.

We are accepting at least 2 more submissions to the Marketing Excellence Recognition Program, sponsored by Marketing Magazine

Please contact Claire Mills at clairemills@cepsm.ca or via telephone at 613-731-9851 ext 20 if you wish to be considered.

Delegates will enjoy learning about integrated marketing campaigns through poster displays and presentations on June 11. Here is one of eight MARCOM will feature.

72 hours…Is Your Family Prepared?” Emergency Preparedness Campaign

Presented by:

Amy Jarrette
Manager, Marketing and Communications Outreach,
Public Safety Canada

Background:
The “72 hours…Is Your Family Prepared?” social marketing campaign encourages Canadians to be prepared to cope on their own for at least the first 72 hours of an emergency, enabling first responders to focus on those in urgent need. Launched in 2006 by Public Safety Canada in collaboration with the Canadian Red Cross, St. John Ambulance, and The Salvation Army, the 72 hours campaign asks that Canadians know the risks in their community; make an emergency plan; and, get an emergency kit. Public Safety Canada works closely with the provinces and territories, NGOs, and other key partners, in this comprehensive social marketing program on emergency preparedness.