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	<title>MARCOM Professional Development Forum &#187; marketing</title>
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		<title>The Economic Downturn and Service Canada&#8217;s push to Self-Service featured at MARCOM</title>
		<link>http://www.marcom.ca/index.php/2010/06/the-economic-downturn-and-service-canadas-push-to-self-service-featured-at-marcom/</link>
		<comments>http://www.marcom.ca/index.php/2010/06/the-economic-downturn-and-service-canadas-push-to-self-service-featured-at-marcom/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 21:59:03 +0000</pubDate>
		<dc:creator>MARCOM</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[#goc]]></category>
		<category><![CDATA[cepsm]]></category>
		<category><![CDATA[click call visit]]></category>
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		<category><![CDATA[economic downturn]]></category>
		<category><![CDATA[keren hawkins]]></category>
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		<description><![CDATA[Presented by:

Presented by:
Keren Hawkins, Director, Marketing Services, Service Canada Marketing
Background:
Click Call Visit Campaign 
Service Canada Marketing set out to reach those Canadians most affected by the economic downturn to help them access services more conveniently through self-service. The goal was to promote the Web and take pressure off the front line and phones.
To hear more [...]]]></description>
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		<title>&gt; Sodium Reduction Campaign featured at MARCOM 2010</title>
		<link>http://www.marcom.ca/index.php/2010/05/sodium-reduction-campaign-featured-at-marcom-2010/</link>
		<comments>http://www.marcom.ca/index.php/2010/05/sodium-reduction-campaign-featured-at-marcom-2010/#comments</comments>
		<pubDate>Mon, 31 May 2010 15:32:23 +0000</pubDate>
		<dc:creator>MARCOM</dc:creator>
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		<category><![CDATA[danielle cote]]></category>
		<category><![CDATA[give your head a shake]]></category>
		<category><![CDATA[marcom2010]]></category>
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		<guid isPermaLink="false">http://www.marcom.ca/?p=1391</guid>
		<description><![CDATA[Presented by:



Presented by:
Danielle Côté, RN, APR, Communications Specialist, CCPN

Background:
Champlain Sodium Reduction Campaign 
Most Canadians eat three or four times the amount of sodium they should, a behavior that is putting them at risk for high blood pressure, a key risk factor for heart disease and stroke. The 24-month, bilingual campaign is part of a region-wide [...]]]></description>
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		<title>Why Marketing Matters More Than Ever in the Public and Not-For-Profit Sectors</title>
		<link>http://www.marcom.ca/index.php/2010/05/why-marketing-matters-more-than-ever-in-the-public-and-not-for-profit-sectors/</link>
		<comments>http://www.marcom.ca/index.php/2010/05/why-marketing-matters-more-than-ever-in-the-public-and-not-for-profit-sectors/#comments</comments>
		<pubDate>Wed, 26 May 2010 12:30:38 +0000</pubDate>
		<dc:creator>MARCOM</dc:creator>
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		<guid isPermaLink="false">http://www.marcom.ca/?p=1367</guid>
		<description><![CDATA[By Jim Mintz and Bernie Colterman, Managing Partners, CEPSM
In today’s economically challenged and constantly changing environment, most government and non-profits are still operating with the same traditional models and these are simply not working anymore.  And with the need for increased efficiency, accountability and transparency in all sectors, along with a requirement to be [...]]]></description>
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