Blog post: Six Pixels of Separation, April 20, 2010, by Mitch Joel, President of Twist Image
If Marketing is doing its job, Marketing should be invisible to the consumer.
That sentence would have never made any semblance of sense in the days when mass media advertising ruled the Marketing landscape. As we transition out of one phase and into another (where Marketing platforms like Social Media, Customer Service, and more play a larger part in the Marketing ecosystem) and make a slight shift away from continuously (and obnoxiously) blasting and cramming these advertising messages into every waking moment of a consumer’s life, perhaps the companies that will truly benefit from their Marketing expenditures will be the ones who make the Marketing seamless… nearly invisible to the consumer.
Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and in 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image – an award-winning Digital Marketing and Communications agency. In 2008, Mitch was named Canada’s Most Influential Male in Social Media and one of the top 100 online marketers in the world. His first book, Six Pixels of Separation, named after his successful Blog and Podcast (www.twistimage.com/blog) will be published in the Fall 2009 on Grand Central Publishing – Hachette Book Group (formerly Time Warner Books).
Mitch Joel will deliver the Opening Keynote on June 10th at MARCOM. Are you registered?
