MARCOM Professional Development Annual Forum

Back by popular demand, Hubert Sacy returns to MARCOM 2012 to share his wealth of experience in social marketing.

Launch of the Low-Risk Drinking Guidelines: Éduc’alcool’s integrated social marketing campaign
Hubert Sacy | President of Société nouvelle and Director General of Éduc’alcool

The National Alcohol Strategy Advisory Committee (NASAC) developed Canada’s Low-Risk Drinking Guidelines (released November 25, 2011) to reduce Canadians’ risk of alcohol-related harms and to help them make more informed decisions about alcohol consumption. As part of Canada’s National Alcohol Strategy, Educ’alcool launched the largest-ever integrated social marketing campaign to support the promotion of these Low-Risk Drinking Guidelines. The marketing activities surrounding the campaign involved research, public relations, TV, cinema, web, print, posters, POS and viral. Target groups included everyone who drinks alcohol which is 4 out of 5 people (excluding children).

Results and lessons learned will reveal: 1) Rigour still works, 2) Don’t wait for others, just do it! 3) Morale and guilt are useless. 4) Have fun!

Join me at MARCOM 2012, May 15, from 10:15 – 11:30 and take away some social marketing lessons learned.

Strategic Marketing Planning: Rewiring your Organization for Today’s Challenges

Bernie Colterman | Managing Partner, Centre of Excellence for Public Sector Marketing

“We think we need to go somewhere, but we just don’t know how to get there” Anonymous

This workshop aimed at senior-level staff from the not-for-profit and public sectors who want to take a strategic look at their organization or operation to re-focus efforts, increase relevance, create efficiencies and/or improve revenue. The session facilitator will take participants through a proven marketing model that has been used to “re-wire” a wide range of organizations from the association, non-profit and public sectors.

What you will learn:

• how to take a critical, systematic look at your current operation from a marketing perspective
• how to identify your strategic “sweet spot” for the 3 R’s – Recognition, Relevance, Revenue
• how to develop a strategic framework that will help you shift from your current position to your desired position
• how to build a culture that supports the shift
• how to build an Action Plan that moves the process forward
• how to measure progress

At the end of the workshop participants will have a blueprint for implementing a strategic plan for their organization.

Join me at MARCOM 2012, May 14, 9:00 a.m. – 4:30 p.m. for an intensive day that will fundamentally change your organization.

But, the conversation continues…
Follow @marcomforum and keep the engaging conversations and sharing going.

Thanks to the incredible number of tweets, people who couldn’t make it got in on the conversations and top tips.

We’ll be wrapping it up and pointing you to the analysis. We’ll be sharing photos too, so stay tuned.

In the meantime, mark your calendars now for MARCOM Annual Forum 2012: May 15-16 at the Ottawa Convention Centre.

Get Ready, Get Registered.  Friendly faces are preparing to inspire you and help to drive your strategy.

Are you ready?  Have you registered?

Marketing is changing every day and this is your opportunity to stay on top of this change.
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