MARCOM Professional Development Annual Forum

It’s time to register for MARCOM 2011, the nation’s only forum dedicated to marketing and communications professionals in the public and not-for-profit sectors.

This year’s line up of speakers is inspiring and will give you the strategic direction needed to thrive in a challenging, cluttered and fast-paced industry.  Even better, register before April 15th to be one of the Early Birds who save.  Book your hotel room before May 13th and enjoy a rate of $165.00 + tax single / double occupancy.

Find all you need to maximize your attendance at the most important education you’ll invest in this year!   Visit simply look under ATTENDEE INFORMATION.

Looking forward to seeing you in June (Workshops May 31).

By Jim Mintz and Bernie Colterman, Managing Partners, CEPSM

In today’s economically challenged and constantly changing environment, most government and non-profits are still operating with the same traditional models and these are simply not working anymore. And with the need for increased efficiency, accountability and transparency in all sectors, along with a requirement to be more strategic in the prioritization and delivery of programs, services and other social initiatives, the need to innovate couldn’t be stronger.

June 10: 12:45 – 13:40 p.m.

1. Researching Multicultural Markets: How to be effective while keeping it manageable – Rupen Seoni, Environics Analytics
2. The world of web browsing is drastically changing, are you ready for it? – Marquis Côté and Jason Prini, digitalOttawa
3. Is there any hope for two-way social media engagement by the Government of Canada? – Mike Kujawski, CEPSM