Now is the time to step forward with your fresh ideas for 2012. The next edition is happening May 15 & 16, 2012, with workshops on May 14. Plan now! This Call for Speakers seeks passionate marketing and communications professionals who have real-world experiences to share from the government, association and non-profit sectors. The deadline is November 14th, so don’t delay! Questions?
Posts Tagged ‘Ottawa’
Last Day
June 2, 2011, posted by
We have just finished the Lead the Marketing Charge Panels and these government and non-profit experts have shared their best advice to continue the role of leading the charge and transforming the organizational culture toward customer-centric.
Great day to be at MARCOM Annual Forum. We’ll be finding out what the Top 5 Transformations are that will affect our jobs during the closing panel.
Enjoy!
One Week Away Folks
May 25, 2011, posted by
Get Ready, Get Registered. Friendly faces are preparing to inspire you and help to drive your strategy.
Are you ready? Have you registered?
Marketing is changing every day and this is your opportunity to stay on top of this change.
REGISTER NOW
Trying to Recruit and Retain Members?
April 20, 2011, posted by
Why not bolster your approach through a Loyalty Program. Join us June 1st from 10:30 – 11:30 a.m. for some great advice.
Launching an Effective Member Loyalty Program
Edward Gillis
Chief Operating Officer and Executive Secretary
Professional Institute for the Public Service of Canada
Andrew Gize
Program Development Officer
Professional Institute for the Public Service of Canada
A case study look at how a national member based labour organization launched an effective affinity program. Insight on which companies to partner with, how to create member awareness/buy-in, and non-dues revenue generation (advertising, sponsorship, revenue sharing) are among some of the topics to be reviewed.
Attendee Take-aways:
- Create an affinity-based revenue stream
- Develop an effective marketing strategy
- Build stakeholder buy-in
