MARCOM Professional Development Annual Forum

Strategic Marketing Planning: Rewiring your Organization for Today’s Challenges

Bernie Colterman | Managing Partner, Centre of Excellence for Public Sector Marketing

“We think we need to go somewhere, but we just don’t know how to get there” Anonymous

This workshop aimed at senior-level staff from the not-for-profit and public sectors who want to take a strategic look at their organization or operation to re-focus efforts, increase relevance, create efficiencies and/or improve revenue. The session facilitator will take participants through a proven marketing model that has been used to “re-wire” a wide range of organizations from the association, non-profit and public sectors.

What you will learn:

• how to take a critical, systematic look at your current operation from a marketing perspective
• how to identify your strategic “sweet spot” for the 3 R’s – Recognition, Relevance, Revenue
• how to develop a strategic framework that will help you shift from your current position to your desired position
• how to build a culture that supports the shift
• how to build an Action Plan that moves the process forward
• how to measure progress

At the end of the workshop participants will have a blueprint for implementing a strategic plan for their organization.

Join me at MARCOM 2012, May 14, 9:00 a.m. – 4:30 p.m. for an intensive day that will fundamentally change your organization.

It’s time to register for MARCOM 2011, the nation’s only forum dedicated to marketing and communications professionals in the public and not-for-profit sectors.

This year’s line up of speakers is inspiring and will give you the strategic direction needed to thrive in a challenging, cluttered and fast-paced industry.  Even better, register before April 15th to be one of the Early Birds who save.  Book your hotel room before May 13th and enjoy a rate of $165.00 + tax single / double occupancy.

Find all you need to maximize your attendance at the most important education you’ll invest in this year!   Visit simply look under ATTENDEE INFORMATION.

Looking forward to seeing you in June (Workshops May 31).

JUNE 9: 09:00 – 16:30
Essential Selling Skills Bootcamp

Bernie Colterman | President, Colterman Marketing Group (CMG) Canada

One of the biggest challenges facing not-for-profit and government organizations is how to effectively engage and recruit corporate partners. This one-day workshop is designed for fund development and sponsorship managers and related professionals involved in soliciting corporate funds and/or in-kind services who want to take a more professional approach towards selling. It will provide the essential sales training you need to be more effective at reaching potential prospects, presenting your solutions and influencing the decision-making process.