MARCOM Professional Development Forum

Presented by:

Presented by:
Keren Hawkins, Director, Marketing Services, Service Canada Marketing

Background:
Click Call Visit Campaign
Service Canada Marketing set out to reach those Canadians most affected by the economic downturn to help them access services more conveniently through self-service. The goal was to promote the Web and take pressure off the front line and phones.

To hear more about the full implementation, results and lessons learned, register for MARCOM!

Marketing Magazine is the sponsor of the Marketing Excellence Recognition Program

Where? At MARCOM June 11, 8:30 a.m.
What? “Leading the Charge” Panel: Marketing Driven Organizations in Government

Facilitator: Jim Mintz | Director, Centre of Excellence for Public Sector Marketing
Karen Dufton | Senior Director General, Service Canada, Head, Marketing and Communications
Greg MacDougall | Director, Communications, CATSA
Lisa Allaire | Director General, Production and Advertising Services, Department of National Defence

What is a marketing-driven organization? What are some of the challenges faced in transforming a bureaucratic culture into a customer-centric organization? How do you get buy-in across the organization? These are some of the questions that will be answered by our panel of public sector marketing leaders who will share their experience and expertise on how they are creating a dynamic marketing culture in their organizations and what you can do to advance marketing as a powerful business transformation tool.