As part of the Marketing Excellence Recognition Program at MARCOM, Anne Leonard, Executive Director at arrive alive DRIVE SOBER®, will share the followed integrated marketing campaign on June 11 in Poster Presentation Roundtable format.
Raising awareness to prevent impaired driving for 20+ years
The arrive alive DRIVE SOBER® campaign has been lauded at conferences, in research papers and by the public. Though some of the public mistakenly think that arrive alive DRIVE SOBER® is hosted by the government or MADD, it is actually hosted by our charity, with guidance from a volunteer Marketing Committee and with support from the Ministry of Transportation and The Beer Store and supplemental support from Smart Serve Ontario and RIDE Checkbooks.
Key Campaign Components
• Video and Radio Public Service Announcements (PSAs)
• posters and postcards, wallet cards, insurance folders, tattoos etc. as giveaways
• awareness days, involvement at other events
• Launch event and tactical press releases
Target Audience
All road users whether they be drivers or passengers.
Objectives
• To raise awareness of the consequences for impaired driving
• To provide strategies/affordable alternatives for getting home safely
• To share information about new legislation and keep all drivers up to date on consequences for impaired driving
To hear more about the full implementation, results and lessons learned, register for MARCOM!
There are still spots available – DO YOU WANT TO SHARE your campaign? Check it out here.
Marketing Magazine is the sponsor of the Marketing Excellence Recognition Program
