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Conference
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The year’s program offers 3 Inspiring Keynotes, 15 concurrent sessions and daily marketing roundtable case studies. A MARCOM favourite, choose from three optional pre-conference workshops. As always, there’s a trade show of solutions providers and networking opportunities galore, including the MARCOM 09 Meetup Cocktail to help us meet peers from across Canada and harness the Age of Engage.
Conference Overview
Conference Program – Detailed
Speaker Biographies
Where to Stay: book by May 15 for best rate!
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Tuesday, June 2 – Optional Pre-Conference Workshops
TIME |
SESSION |
08:15 |
Shuttle for hotel guests from Doubletree by Hilton to Pearson Convention Center |
08:30 – 09:00 |
Registration and Networking |
09:00 – 16:30 |
Advanced Sponsorship Planning: Growing Your Revenue in an Economic Downturn |
09:00 – 16:30 |
How to Create a Customized Social Marketing Action Plan |
09:00 – 16:30 |
Social Media Marketing 101 |
16:45 |
Shuttle leaves from Pearson Convention Center to Doubletree by Hilton Hotel |
Wednesday, June 3 – Conference
| |
Concurrent 1 |
Concurrent 2 |
Concurrent 3 |
07:15
and
07:50 |
Shuttle for hotel guests from Doubletree by Hilton to Pearson Convention Center |
| 07:30 – 08:30 |
Registration / Continental Breakfast / Networking in Trade Show
Sign-up for Roundtables, Sign-up for Doubletree by Hilton Dining |
| 08:30 – 09:45 |
Opening Keynote Address:
How Can Not-for-Profit and Public Sector Marketing Get the Respect it Deserves? By Talking Business! |
| 09:45 - 10:00 |
Welcome and Orientation to MARCOM 2009 |
| 10:00 – 10:30 |
Refreshment Break (Trade Show C & D) |
| 10:30 –11:45 |
Competing for Hearts,
Minds and Wallets in a Crowded Marketplace |
Moving Beyond Demographics to Psychographic Segmentation |
Building Organizational Commitment around the Brand Promise |
| 11:45 – 13:00 |
Lunch (Trade Show C & D) |
| 13:00 – 14:15 |
Email & Social Media: Natural Allies |
The Rules of PR Engagement |
What’s Really Important to Corporate Sponsors? – Industry Best Practices in Sponsorship Marketing |
| 14:15 – 14:45 |
Refreshment Break (Trade Show C & D) |
| 14:45 – 16:00 |
Marketing to Immigrants: Myths, Misconceptions and Realities of the fastest growing consumer demographic |
Marketing that Makes
A Difference!
Advancing marketing as an essential part of the business supply chain in the public and not-for-profit world |
Sleeping with the Enemy – Implementing Effective Corporate Engagement Strategies in a Risk-Adverse Environment |
16:15 – 17:15 |
Roundtable Case Study Poster Sessions
- How to prevent your branding program from becoming nice wallpaper, Don Hewson, HBS Marketing
- Marketing to Canada’s Fastest Growing Demographic, Nick Noorani, The Canadian Immigrant Magazine
- Opportunities and challenges of using psychographic segmentation in the public sector Rupen Seoni, Environics Analytics / Michael Cleland, City of Mississauga
- How to build email marketing campaigns that get the results you need, Matthew Vernhout, ThinData
- How are your Sponsorship “Vital Signs”?, Bernie Colterman, CMG Canada
- Social Marketing in Tough Economic Times – Getting the Best Bang for your buck”, Jim Mintz, CEPSM
- Tradeshow Marketing Best Practices, Jim Cummings, Cummings Mitchell
- Government 3.0 - A theoretical discussion on the future role of government, Mike Kujawski, CEPSM
- Membership Value Proposition – What’s Working?, Dave Cybak, CSAE
- PR Engagement Best Practices, Judy Lewis, Strategic Objectives
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17:15 – 18:30 |
MARCOM 09 MEETUP Cocktail |
18:45 |
Shuttle leaves to Doubletree by Hilton for “Doubletree Dining” – please have your pass ready |
Thursday, June 4 – Conference
| |
Concurrent 1 |
Concurrent 2 |
Concurrent 3 |
07:15
and
08:00 |
Shuttle from Doubletree by Hilton for Hotel guests to Pearson Convention Center |
| 07:30 – 08:30 |
Registration / Continental Breakfast / Networking in Trade Show
Sign-up for Roundtables and Dining at Doubletree by Hilton |
| 08:30 – 09:45 |
Keynote Address:
Yes We Did: Strategic Insights and Social Media from the Campaign that Changed History |
| 09:45 – 10:15 |
Refreshment Break (Trade Show Solutions C & D) |
| 10:15 – 11:30 |
Going Green: From Research to Program Implementation - 2 Social Marketing Case Studies |
How do you tell an entire country to F—Off and get away with it? |
Modern Market Research: Learn how to leverage free social media tools to make your job a breeze! |
| 11:30 –13:00 |
LUNCH (Halls C & D) and Prize Draws
Trade Show Closes 13:00 |
| 13:00 – 14:15 |
Facing Facebook Today: How to Use Facebook to Stay Ahead of the Game |
When the Going Gets Tough, the Tough Get Marketing |
Smart Consumerism -- Ontario's Integrated Communications Approach |
14:15 – 14:30 |
Short Stretch Break / Move to Poster Roundtables |
14:30 – 15:30 |
Roundtable Case Study Poster Sessions
- Thinking Outside the Traditional Revenue Box, Kensel Tracy, CMG Canada
- Integrated Marketing Communications, Grant Gordon, Key Gordon Communications
- Trends in Municipal Sponsorships, Bernie Colterman, CMG Canada
- Multicultural Marketing, Cindy Gu, Epoch Times
- Social Marketing Implementation, Rebecca Spring, Pollution Probe
- Convincing the old-guard! Tips and best practices on getting buy-in for social media engagement in your organization, Mike Kujawski, CEPSM / Nick Charney, HRSDC
- Key Determinants of Successful Branding in the Public and NFP Sectors, Jim Mintz, CEPSM
- Adding Video and Dynamic Content to your Website, Ken Pipher, Whatevermedia.ca
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15:30 – 15:45 |
Short Stretch / Refresh Break – Move to Hall A |
15:45 – 16:45 |
Closing Keynote: Engage Your Brain! |
16:45 – 17:00 |
Final Draw and Closing Remarks |
17:00 |
MARCOM Close |
17:15
and
18:00 |
Shuttle leaves to Doubletree by Hilton (please have your pass ready) |
| 18:30 |
Dining at Doubletree by Hilton – Toronto Airport |
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